India comes alive during the festive season, starting with Ganesh Chathurthi and reaching its pinnacle with Diwali. This marks the time when consumer spending peaks, offering brands an exceptional chance to capitalise on the festive fervor. What makes this year even more remarkable is the coincidence of the Asia Cup and ICC Men’s Cricket World Cup, which returns to India after a 12 year hiatus, with India’s festive zenith. This presents a rare opportunity for brands across categories such as consumer durables, automobiles, fashion, electronics, food, beverages, and e-commerce, which spend a major chunk of their advertising budget during the festive season. The festival of cricket, coinciding with India’s festive season this year, presents a unique opportunity for brands to engage with their target audience, by leveraging India’s biggest uniting passion – Cricket. As we gear up for these monumental events, a three-month window of unparalleled opportunity opens up for advertisers. Our objective is clear – to empower advertisers to optimize their campaigns and leverage the colossal potential these tournaments offer.

To guide advertisers in this endeavor, Disney+ Hotstar has meticulously conducted a comprehensive Festive Sentiment Tracker Survey, unearthing invaluable insights. These insights serve as the compass for brands, enabling them to craft compelling messages that resonate amidst the festive advertising clutter. Disney+ Hotstar proudly stands as the preferred platform for festive advertising, setting new benchmarks for effective audience engagement during this festive season. It’s a platform that promises to connect brands with the celebratory audience like never before.

Here are some key highlights from the survey: