Measure your online ad campaigns
Solutions to plan your campaign
Creative plays a pivotal role in the success of any campaign. Creative A/B testing solution enables you to shortlist the winning creative for your campaign.
Creative A/B testing works by testing the creatives amongst similar audience
clusters with each cluster being shown only 1 creative to analyse its impact on the interested KPI. This helps identify the best creative amongst all in driving the decided KPI.
clusters with each cluster being shown only 1 creative to analyse its impact on the interested KPI. This helps identify the best creative amongst all in driving the decided KPI.
When to use?
Selection of the best creative from a set of creatives across variables:
- Ad length
- Ad format
- Creative Theme/Messaging
This tool should ideally be used a couple of weeks before the planned launch of the campaign.
Gain deeper understanding about the audience relevant to your campaign.
Audience Insights tool works by running a survey among a set of audiences using the platform’s proprietary AdTailor tool to gather quick responses for specific brand/audience related questions.
When to use?
- Understanding the right audience for the brand/product
- Gauging the relevant communication messaging
This tool should ideally be used a couple of weeks before the planned launch of the campaign.
Solutions to measure the impact of your campaigns
Brand Lift Study
What is it?
- Survey based study which allows advertisers to understand the impact of their branding campaigns on intended target audience.
- It is done through the industry standard control vs exposed approach where identical questionnaires are served across clusters and uplifts are measured for mind measures.
When to use?
When the objective is to evaluate the impact of campaign on mind metrics like brand awareness, message association or purchase intent.
Cross Media (Cross screen attribution)
What is it?
- Regression based strategic solution which helps measure the cross screen impact and ROI.
When to use?
- Strategic solution which helps understand the campaign’s performance in delivering the reach and frequency and also to evaluate the duplication among different media touch points.
- It also helps understand the role each media channel played in brand building and hence optimising the media mix.
Sales Lift in partnership with 3P:
What is it?
Tactical solution which uses advanced analytics to measure the impact of campaigns on market measures like sales, enquiries, dealer walk-ins through test and control methodology.
When to use?
Especially designed for compact/short targeted campaigns to gain critical insights on sales impact and hence make necessary optimisation in future campaigns.
Media Mix Modeling in partnership with 3P:
What is it?
Multivariate regression-based strategic solution which is built on historical data to understand the performance of various media types and campaigns in terms of ROI and effectiveness on lower funnel metrics like sales.
When to use?
- A know all solution, which helps advertisers gain strategic insights to plan overall media strategy. Usually done at the beginning of the media planning exercise to get an holistic understanding of all media levers, their ROI and synergies between them in driving key KPIs like sales, walk-ins, etc.
- An absolute must for brands with significant investments across three or more media channels.
Trusted partners ensuring transparency in optimization & measurement
