2020’s most trending blogs on Hotstar Discover

Disney+ Hotstar Discover is an advertiser’s one-stop-shop for all the latest trends, data, insights, tips, and case studies to significantly elevate their OTT marketing strategy. 2020 brought with it a set of unprecedented challenges but also offered learnings like no other year.

Here’s a compilation of last year’s most-read blogs. They have helped marketers glean innumerable insights and tap into trends during one of the toughest years. Have a look at the list below:   

6 ways to amplify brand awareness using OTT platforms: Brand awareness is one of the most vital aspects of a customer’s consciousness. It establishes the brand’s value in consumers’ minds, in addition to defining what the brand exactly stands for. Read the blog to understand how marketers can leverage brand awareness with OTT to create salience in a cluttered space. 

The digital gear shifts of this age for automobile brands: The automobile industry is not immune to the sweeping, lasting changes unleashed by COVID-19 on all businesses. Last year, the pandemic brought the industry to a standstill; the auto sector was forced to look at new ways to get potential customers to experience products in a contactless manner. Click on the link to know about the industry’s fascinating recovery with the help of newer, innovative ideas.

How brands can ride on consumer sentiment and celebrate the festive season: The festive season in 2020 gave consumers a reason to be positive in a year full of isolation and challenges. Nostalgia around celebrations of the past was the key sentiment, while feasts at home and the joy of spending time with the family during festivals were topics of key importance. Read the blog to discover insights on the changing conversations around festivals in 2020.

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment: In late 2020, Disney+ Hotstar collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted, and brand-safe environment. Read the blog to know more.

Disney+ Hotstar’s repository of blogs helps you with deeper insights that will help sharpen your marketing strategy. To explore the platform further, visit https://discover.hotstar.com/