3 Reasons your brand must partner with Disney+ Hotstar this festive season
The convenience of OTT is a crowd puller and with the CTV capabilities of Disney+ Hotstar, it’s the ultimate entertainment destination for families and friends meeting up to celebrate the festivities this year. People will also be shopping significantly to add to the festive spirit. In fact, according to Disney+ Hotstar’s Festive Sentiment Tracker survey, 66% of consumers are looking forward to spending more this festive season than they did last year. Brands must make the most of such visibility and purchase intent to achieve greater ROIs with their festive marketing strategies.
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Unparalleled entertainment and sports content line-up
Disney+ Hotstar audiences are looking forward to enjoying an exclusive blockbuster entertainment and live sports line-up this festive season, opening up a whole new world of ad innovation opportunities for brands. Online ads (55%) will be the most prominent source of information for products for consumers this festive season, followed by TV ads (33%). Brands can leverage it to aid consumers in discovering new products and offers — while they are hooked on their favourite content.
Reach audiences that matter to your brand
About 68% of consumers plan to shop online this festive season. Disney+ Hotstar caters to a premium audience with high purchase power and intent. The survey also indicates that discounts (47%), brand name (41%), and cashback offers (33%) will be crucial considerations for consumers this festive season. Brands can tailor their communication to reach these audiences with a clear CTA that encourages interested shoppers to fill their carts.
Leverage industry-first innovative ad solutions
Disney+ Hotstar offers advertisers a wide range of ad solutions that brands can leverage to reach 58.4 MN+ paying subscribers on the biggest premium OTT platform in the country. The best value-adds on Disney+ Hotstar this festive season include Bonus Midrolls, Digital Sponsorship on GEC, Co-branded festive, Festive Branded Slate, Feature on Hotstar Marketing Platform and Brand Lift Study.
With its power-packed sports and entertainment content line-up, Disney+ Hotstar is all set to be a part of every celebration this festive season. Become a part of the narrative with innovative ad solutions and lucrative brand placements to reach your target audiences efficiently. Contact us today to know more.
