Festival of Cricket 2023: All you need to know about the cricket fans who love Disney+ Hotstar
Disney+ Hotstar is home to cricket fans across demographics. The buzz on the platform is non-stop on days when a match is on, often spilling onto social media platforms. With Disney+ Hotstar live-streaming the ICC Men’s Cricket World Cup 2023 for half a billion smartphone users for free, brands can captivate these fans with compelling narratives, making the most of the attention that’s up for grabs during the Festival of Cricket 2023.
With 1 out of 2 frequent online shoppers learning about new deals/promotions from ads on online video apps or streaming services, consistent presence and campaigns are key for brands to drive brand awareness, top-of-mind recall and consideration.
The process starts with an in-depth understanding of these cricket fans, their likes and preferences, purchasing power and shopping patterns.
Demographics and purchasing power
Cricket fans live in every state, district and city of India. It’s a highly diverse group of people connected by passionate emotions for the game. The audiences on Disney+ Hotstar reflect this, with 35% of cricket viewers residing in metros and 28% in over 1 million towns across the country.
While 26% of these fans are younger than 25, 39% fall in the 25-35 years category and 25% are over 35 years. 82% of these cricket lovers are male, and 42% belong to the NCCS A category. These are affluent audiences who brands can reach easily with the right mix of creativity and ad formats by Disney+ Hotstar.
Premium Audiences and targeting
Disney+ Hotstar is offering brands 75+ targeting options to reach the audiences they want during the Festival of Cricket 2023. These include demographics, geography, language, interests, devices and affluence. Brands can tap into these targeting options according to their campaign objectives.
To reach ultra-premium audiences with Disney+ Hotstar, brands can leverage a mix of mobile and CTV targeting across live cricket and entertainment offerings. ICC Men’s Cricket World Cup holds the potential for brands to reach 80 to 90% of CTV sports enthusiasts. CTV entertainment targeting helps expand the campaign’s reach among non-sports premium viewers on the platform.
Interests and shopping patterns
In addition to their love for the game, cricket fans on Disney+ Hotstar have varied interests. 63% of cricket viewers on Disney+ Hotstar are interested in online shopping and fashion, 52% in business and finance and 44% in travel.
Brands across categories like e-commerce, fashion, travel and BFSI can benefit the most by captivating these passionate cricket fans. The brands must craft compelling narratives that bring out the best of cricket and category-specific communication.
Contact us to advertise during the ICC Men’s Cricket World Cup 2023 finale today!
