Club Mahindra’s family-centric campaign hits home with Disney+ Hotstar

Children are at the heart of family vacations. Aligning dates with school holidays, parents meticulously plan itineraries to ensure their kids are delighted and engaged throughout the trip. However, sometimes, it’s not as easy to do so. Club Mahindra understands this well, offering parents convenient options to turn dreamy vacations into reality. Ahead of the ICC Men’s Cricket World Cup 2023, Club Mahindra launched a video campaign exploring family vacations from a child’s perspective. 

The campaign video’s narrative underscored the enriching and memorable aspects of a family vacation for kids, emphasising the joy and wonder that travel can bring them. It emphasised the simplicity and convenience of planning such vacations with Club Mahindra, aiming to resonate with parents seeking hassle-free and enjoyable travel experiences for their families.

To amplify the campaign among highly engaged, affluent and urban audiences, Club Mahindra tapped into Disney+ Hotstar’s Connected TV offerings.

Execution & Strategy

The ICC Men’s Cricket World Cup 2023 was hosted in India after 12 years, offering brands a prime opportunity to tap into cricket-loving audiences glued to their screens, especially on Connected TVs. Club Mahindra recognised this unique opportunity and leveraged Disney+ Hotstar’s Connected TV offerings to maximise reach, visibility and impact.

Club Mahindra was able to reach families and friends watching the highly anticipated matches together. With Disney+ Hotstar’s ‘single match selection’ feature, the brand achieved granular reach and gained a strategic advantage in driving resonance among the target audiences. 

Brand Speak

Impact

The campaign resulted in significant double-digit increases across key metrics, especially Ad Awareness and Brand Favorability among the brand’s target audience of affluent individuals.