India’s First Innovative CTV Ad Format – Pause Ads by Disney+ Hotstar
After the roaring success of 3D breakout billboards for mobile, Disney+ Hotstar has given advertisers, yet another unique, non-intrusive way to make their brand standout. Cashing in on ad breaks, brands can now use pause-ads, the first of its kind in the industry, where the ad appears when the CTV video is paused.
Key Features:
Seamless Integration: Pause Ads appear during user-initiated pauses, ensuring a non-intrusive experience that maintains viewer engagement.
Diverse Ad Formats: Advertisers can choose from immersive background-blending ads, and standard rectangular and square formats, catering to different creative needs.
Premium Audience Reach: Target the most attentive and premium CTV audiences, maximizing the impact of your advertising campaigns.
Advanced User Engagement: On average, users pause content 4-5 times daily, with over 90% of these pauses lasting less than 10 seconds, providing frequent touchpoints for advertisers.
Benefits for Advertisers:
Non-Intrusive Engagement: Pause Ads provide a unique opportunity to engage with viewers without disrupting their content consumption.
High Engagement Metrics: Initial data shows a 26%* higher engagement rate with Pause Ads compared to traditional CTV ads, driving significant growth in brand awareness.
Early Adoption Success: Brands like ITC, Marico, and Mondelez have reported positive results from pilot campaigns, showcasing the effectiveness of Pause Ads in driving consumer engagement.
Brand Speak:
In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls and midroll ads, and click-to-WhatsApp integrations. These options are designed to enhance brand equity and maximize engagement with CTV audiences, who are among the most premium and attentive viewers, providing advertisers with an exclusive opportunity to connect with them during their most engaged moments.
*Source – Hotstar Internal Analytics
