Win The Hearts of Festive Shoppers by Leveraging the ICC Women’s T20 World Cup 2024 on Disney+ Hotstar
The cricket fever in India was palpable when the Indian Cricket Team lifted the cup and became the champions of the ICC Men’s T20 World Cup 2024. Millions watched the epic battle on Disney+ Hotstar, the platform breaking records with peak concurrency. Brands benefited from the all-time high reach and scale by coming on board as sponsors, running ad campaigns, and leveraging innovations such as creating PPL segment post matches to maximize visibility. Now, the time has come for the #WomenInBlue, who are all set to make their mark in this much-awaited tournament.
As the women’s team vies for the trophy during the ICC Women’s T20 World Cup 2024, it can also become your brand’s shining glory. As the tournament coincides with the biggest festivals of India, brands can tap into their target audience at a dynamic scale. Here’s how brands can associate with the tournament:
Festive Meets Cricket:
The month of October is packed with celebrations, starting with the nine days of Navratri, when the nation will be immersed in the festive fervor of dance and music, culminating with Dussehra. Here’s your chance to land in shoppers’ carts by utilizing Disney+ Hotstar’s innovative ad formats during the ICC Women’s T20 World Cup 2024. With millennials and women leading the festive shopping this season, the tournament offers brands the opportunity to maximize visibility at scale.
Here’s what Dhruv Dhawan, Head of Ads at Disney+ Hotstar has to say, “The four-month period spanning from September to December sees very high advertiser interest for categories such as FMCG, CG, Auto, Fashion & Apparel, F&B. On an average 40-45% of the annual AdEx is spent during these festive months in India.”
Dhawan added that in terms of audience engagement, Disney+ Hotstar has seen almost a three-fold increase in viewership for women’s cricket this year compared to a year and a half ago.
“This growth is reflective of the broader trends in digital media consumption. Additionally, Connected TV is playing a significant role in this surge. Sports, being a multi-person, living room experience, is greatly enhanced by Connected TV. With a Connected TV at home, viewers find it much easier to enjoy sports events together, further driving the increase in viewership,” he said, adding that this will only help further drive growth for the Women’s World Cup.
Choose From Innovative Ad Formats:
A diverse range of packages and innovative ad solutions can be availed during the mega cricket tournament. These include brand cards, pre and mid-rolls, Super 6s, falling of wickets, and the man of the match. Brands can also creatively make use of exciting in-match moments like the spotlight on the opening batsman as she walks in and the third umpire decision. Highly customizable branded moments are excellent opportunities for brands for upticks in consideration.
Brands can also go beyond to drive consideration and leverage content integrations, branded PPL segment, VOD, and custom content. The PPL segment can be created entirely around a brand with a customized set-up, graphical advertising, voice call-outs, and creative product integration.
Understand The Mindset of Festive Shoppers:
Disney+ Hotstar deep dived into the consumer mindset by conducting a survey on the platform and compiled a comprehensive Festive Sentiment Survey Report 2024. The 3rd edition of our report packs exciting insights which can turn into BIG opportunities for brands to capture the attention of festive shopping. Disney+ Hotstar’s approach is for brands to be a part #HarGharMeinJashn wherein brands can maximize the platform and become a part of India’s festivities. With Disney+ Hotstar’s vast reach, exciting sports tournaments, and innovative ad solutions, brands can connect with the high-spending audience like never before. Download the report now!
