‘Above & Beyond: Lessons in Marketing Leadership’ highlights HDFC Bank’s successful journey with the Hotstar Marketing platform

”Disney+ Hotstar’s tailor-made solutions across the marketing funnel make it impossible to ignore”, says HDFC Bank CMO Ravi Santhanam in first of its video series featuring marketing leaders.

During the recently concluded Dream11 Indian Premier League (IPL) 2020, HDFC Bank realized that there was an opportunity to engage with premium video viewers on Disney+ Hotstar. The two brands partnered  for a global first initiative by a financial institution of first-party targeting reaching 95M of their own customers on live sports. 

In a video series with marketing leaders by Hotstar Marketing Platform called ‘Above & Beyond: Lessons in Marketing Leadership’, Ravi Santhanam, CMO HDFC Bank, gets candid on – how HDFC Bank’s business benefited from its partnership with Disney+ Hotstar. He also speaks about the future of OTT advertising in India and shares his marketing mantras. 

HDFC Bank partnered with Disney+ Hotstar to help viewers understand the value of better financial choices, minus the complexities. With video content consumption steadily on the rise, Disney+ Hotstar provided a highly engaged audience. The banking giant aimed to reach their existing customer base, and Hotstar Marketing Platform’s  suite of innovative offerings had the perfect solutions for the brand. 

Watch this insightful video to know how this marketing leader is planning advertising campaigns in the new era of OTT advertising:

The series has been produced by Hotstar Brand Lab and will be released on The Economic Times – Brand Equity. 

You can catch all the episodes here.