All you need to know about Disney+ Hotstar’s Festival of Cricket 2023
Indians celebrate cricket with the same passion and intensity as the biggest festivals in the country. Asia Cup 2023 and ICC Men’s Cricket World Cup 2023 are all set to drive and multiply the excitement. Disney+ Hotstar will lead brands to join in the celebration with the Festival of Cricket 2023 while live-streaming the matches for half a billion smartphone users for free.
Reach festive shoppers
Asia Cup 2023 will kickstart the Festival of Cricket 2023 on August 30th. The ICC Men’s Cricket World Cup 2023 will take its full steam ahead from October 5th onwards. These tournaments will cover the pre-festive shopping periods and major festivals, including Ganesh Chaturthi, Dussehra, Diwali, and Pujo, leading until the start of December, which marks the year-ending with Christmas and New Year right around the corner.
With 1 out of 2 frequent online shoppers learning about new deals/promotions from ads on online video apps or streaming services, Festival of Cricket 2023 is an excellent opportunity for brands to raise awareness about their products, achieve high top-of-mind recall and drive consideration for big-ticket purchases.
Driving exciting campaigns
During the Festival of Cricket 2023, brands can tap into the most innovative ad formats and bespoke content solutions available on Disney+ Hotstar. Brands can choose from and combine over 75 sharp targeting options to reach their target audiences at scale. It’s a chance for brands to craft captivating advertising experiences and leverage the power of live cricket like never before.
Brands can achieve their campaign objectives for the festive season with unique, customisable ad solutions on Disney+ Hotstar:
- Build reach with Live Midrolls, Pre-rolls, Billboards & Spotlight Frames
- Driving consideration & recall with Features, Feed Cards & CTV Midrolls
- Create associative value with Branded Moments & Content Integrations
- Offer first-of-its-kind immersive ad experience on live sports: 3D Breakout Ads, Takeover Ads, Vertical Ads, Click to engage, Billboards on CTV
Creating a successful campaign
Marketers must keep the following in mind while tapping into Disney+ Hotstar to make the most of the Festival of Cricket 2023:
- Continuous presence throughout the tournament can yield a 2x higher impact than being present on selected matches.
- Associations for CTV and Mobile can result in a much higher reach and brand uplift than CTV alone.
- Choosing varied ad formats can result in 2x more impact across brand awareness and favourability than just choosing only Midroll Video Ads.
- Opting for presence on both Live and Video-on-Demand (VOD) can help garner a higher reach among target audiences than advertising on Live alone.
Contact us on adsolutions@hotstar.com to get started on our Festival of Cricket 2023 strategy today.
