Success Stories 1 November 2021 Above and Beyond: Spotify’s journey to become the go to platform for everything audio with Disney+ Hotstar Spotify’s vision is to make sure the app is the go-to destination...
Consumer Insights 1 October 2021 How associating with Disney+ Hotstar delivers stronger awareness for FMCG brands In an offline FMCG business, consumers’ purchase paths are quite simple –...
Success Stories 24 September 2021 Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
Success Stories 23 September 2021 Above & Beyond: How Gameskraft garnered 50% brand recall and maintained steady acquisition costs through their Disney+ Hotstar association Gameskraft, one of India’s leading gaming companies, launched in 2017. It had...
Success Stories 29 July 2021 Colgate Palmolive leveraged uninterrupted storytelling through Disney+ Hotstar’s long form ads achieving an exponential 1.8X uplift in online ad awareness With close to an 18% share in the FMCG pie [1], dental...
Success Stories 15 July 2021 Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign Historically, Indians have shied away from buying life insurance. Compared to the...
Success Stories 16 June 2021 Above & Beyond: Lessons in Marketing Leadership with iD Fresh Foods shows how the brand tapped into Disney+ Hotstar’s high audience engagement rate to achieve significantly greater ROI iD Fresh Foods’ has a simple, generous vision: to bring home-style traditional,...
Blogs 15 June 2021 7 steps to plan a successful OTT campaign Since last year, OTT streaming services have experienced a sudden, but unsurprising...
Blogs 8 June 2021 7 reasons why OTT is a necessary pillar in a brand’s marketing strategy As users gravitate to OTT for their entertainment, marketers have recognised OTT’s...
Success Stories 2 June 2021 Above & Beyond: Lessons in Marketing Leadership highlights how Max Fashion built sustained momentum for their campaigns through a long term association with Disney+ Hotstar Max Fashion, a part of the Landmark Group, is an apparel brand...