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The digital gear shifts of this age for automobile brands
Consumer Insights
11 August 2020

The digital gear shifts of this age for automobile brands

The automobile industry is not immune to the sweeping, lasting changes unleashed...
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How Melorra ‘upped’ its Valentine’s Day advertising strategy with OTT
Success Stories
5 August 2020

How Melorra ‘upped’ its Valentine’s Day advertising strategy with OTT

When it comes to the fashion jewellery market, India stands at an...
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How sharp messaging helped Healthmug build a ‘healthy’ amount of brand awareness
Success Stories
28 July 2020

How sharp messaging helped Healthmug build a ‘healthy’ amount of brand awareness

An up-and-coming start-up in the e-commerce space, Healthmug is one of the...
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Here’s how Domino’s Pizza leveraged ‘Contactless Delivery’ to boost purchase intent
Success Stories
22 July 2020

Here’s how Domino’s Pizza leveraged ‘Contactless Delivery’ to boost purchase intent

The ongoing COVID-19 pandemic, besides being one of the worst health crises...
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Why OTT platforms offer better campaign impact measurement
Blogs
20 July 2020

Why OTT platforms offer better campaign impact measurement

For advertisers, OTT platforms offer scale, reach and the ability to accurately...
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How Bewakoof innovated on OTT for a long-lasting audience impact
Success Stories
17 July 2020

How Bewakoof innovated on OTT for a long-lasting audience impact

For almost a decade, lifestyle brand Bewakoof has been ringing right with...
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How precise targeting steered Indiabulls Dhani towards desired business impact
Success Stories
14 July 2020

How precise targeting steered Indiabulls Dhani towards desired business impact

Whether faced with a financial emergency or expenses that might seem unaffordable,...
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165
Asian Paints collaborated with Disney+ Hotstar’s ‘Home Dancer’
Success Stories
6 July 2020

Asian Paints collaborated with Disney+ Hotstar’s ‘Home Dancer’

Paint category leader Asian Paints joined hands with premium online streaming platform...
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165
Ace2Three builds greater brand awareness through sharp targeting
Success Stories
26 June 2020

Ace2Three builds greater brand awareness through sharp targeting

As a recreational activity, gaming has mass appeal regardless of age, gender...
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157
The Winning Hand: Helping PokerDangal drive great results
Success Stories
25 June 2020

The Winning Hand: Helping PokerDangal drive great results

In recent years, the gaming industry in India, and across the world,...
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