Online advertising strategy using the power of celebrities

High impact custom campaigns tailor-made to suit your business objectives

Your favorite celebrities and icons across entertainment, sports, wellness, music and more narrate your brand story. Leverage the power of influencer marketing to drive marketing goals, create buzz and engagement.

Kellogg enlisted the voice of our ‘on-screen moms’ across shows in Hindi, Tamil and Bengali to drive the importance of a nutritious breakfast through these crisp banded capsules.

General insurance Council (GIC) enlisted the voice of sports influencers to convey the importance of health insurance.

SBI worked with Divyanka Tripathi of ‘Yeh Hai Mohabbatein’ fame to leverage her persona as a multi-tasker and tied that to the multi-utility benefits of SBI Yono, SBI’s digital banking app.

Bespoke Content

Create custom branded content relevant to your business or host your existing content in a 100% brand safe environment.

Celebrated Chef Vikas Khanna whips up delectable dishes using Quaker Oats, thus showcasing their ease and versatility while interacting with the most popular faces from Bollywood & Sports in Kitchen, Khanna & Konversations, now running season 3.

Dream 11 brought alive the fun & thrill of fantasy gaming for sports lovers through Dream 11 Fantasy Preview during live sporting events.

Indian Super Model & Fitness Promoter “Milind Soman’’ shares his top fitness mantras and oral healthcare tips to help drive brand love and awareness for Listerine.

Actor Kunal Kapoor takes the viewers on a journey through Scotland and explores the hidden treasures of the Scotch Distilleries.

Associative marketing

Develop custom associations within existing IPs or large impact properties that deliver high brand value for your campaigns.

Home Dancer was a unique show launched during the lockdown, where participants shot dance videos from their homes. The show and the Asian Paints ‘Safe Painting’ solutions were never-seen-before innovations born as a necessity of the onset of social distancing. Asian Paints thus saw this as a perfect opportunity to partner with the series via an impactful in-show integration.

Swiggy Pop – In a global first collaboration, Swiggy and Hotstar got together to allow consumers to order their favorite meal from Swiggy, without taking their eyes off a single moment in the match thus satisfying the insatiable love Indians have for Cricket and Food.

Coca Cola brought its fans together by enabling them to celebrate key uplifting moments during a live game via a custom heart emoji.

Cadbury Silk got Disney+ Hotstar’s most loved couple for their Valentine’s day promotions. The video showcased Kartik and Naira’s most romantic moments with the signature tune of the brand.

Myntra got Karishma Chavan, the newest judge on Dance+ to promote their #BeUnskippable campaign that not only urges you to chart your own success story with every step, it reassures you that your trusted style partner and expert, Myntra, is with you, 24×7.

Get Inspired

Being India’s largest banking service provider, we needed to ensure service continuity for millions of our customers during the pandemic. Hotstar Brand Lab helped us drive our marketing message with its end-to-end content solution. With a remotely produced and shot video with Divyanka Tripathi, who is also a house-hold name just like SBI, we were able to spread awareness amongst our TG about the services offered by the SBI Yono app.

Sweta Aggarwall,

Chief Marketing Officer

at SBI

Our objective with this web-series was to help young people understand how easily they can opt to increase the nutrition quotient of their favourite dishes by adding Quaker Oats. We chose to partner with Hotstar as they have a first-rate understanding of the kind of content the consumers demand making them one of the best creators of branded content. Majority of Quaker’s consumers are digital natives and Hotstar helped us engage them effectively.

Aastha Bhasin,

Associate Director

at Quaker, PepsiCo

Kellogg’s matched it’s core benefit of ‘nourishment made easy’ and contextualised it’s #breakfastsebhadkar campaign to current times. An agile campaign done in partnership with Hotstar; TV celebrities video shot their own real life testimonials and sent out an important message on nourishment to their consumers in a very relatable way. With all videos shot at home by the TV Stars and no production house, the results with 5.3 mn reach is commendable.

Sumit Mathur,

Director Marketing (CMO)

at Kellogg South Asia

Across the globe Coca-Cola creates moments of bringing together the fans and celebrating their favorite sport. Hotstar played a key role in making Coke a part of the ritual of cheering [during the IPL] by the fans of their favorite moments.

Asha Sekhar,

Chief Digital Officer

at Coca-Cola

Our collaboration with Hotstar aims to satisfy the insatiable love we Indians have for Cricket and Food…. Through this, we hope to build a deeper bond with our cricket crazy fans by offering them an uninterrupted viewing and extremely convenient food ordering experience.

Srivats TS,

VP – Marketing

at Swiggy

Your brand story deserves to be heard.
Narrate it with Disney+ Hotstar.

Talk to our Brand Expert