To celebrate the cricket and festive fervour in the country while meaningfully...
16 November 2021
Getting the media mix right: Disney+ Hotstar’s cross media study for Stayfree in association with Kantar
With the widespread adoption of the internet and OTT media, consumers have...
1 November 2021
Above and Beyond: Spotify’s journey to become the go to platform for everything audio with Disney+ Hotstar
Spotify’s vision is to make sure the app is the go-to destination...
24 September 2021
Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar
The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
23 September 2021
Above & Beyond: How Gameskraft garnered 50% brand recall and maintained steady acquisition costs through their Disney+ Hotstar association
Gameskraft, one of India’s leading gaming companies, launched in 2017. It had...
With close to an 18% share in the FMCG pie [1], dental...
15 July 2021
Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign
Historically, Indians have shied away from buying life insurance. Compared to the...
iD Fresh Foods’ has a simple, generous vision: to bring home-style traditional,...
Max Fashion, a part of the Landmark Group, is an apparel brand...
Be it the expansion of its flagship steel business or new ventures...