Club Mahindra builds excitement for family holiday plans with Cricket & CTV combo on Disney+ Hotstar

For over a quarter of a century, Club Mahindra has been elevating the holiday plans of Indian families. The brand opens up the world of possibilities and presents quality options tailored to the needs of vacationers. Club Mahindra’s marketing is a winner across verticals — raising awareness around its membership program, deals and offers, engaging viewers with exciting narratives and holiday plans and driving sign-ups to spread the delight.

Leveraging Disney+ Hotstar’s ConnectedTV (CTV) offerings during India v/s Australia Test Series, Club Mahindra aimed to efficiently and effectively reach premium, affluent, digital-first male audiences at scale.

Execution & Strategy

Club Mahindra launched a campaign featuring Bollywood actress Raveena Tandon to raise awareness for their membership program, deals and offers. The campaign’s timeline coincided with the India v/s Australia Test Series, presenting the brand with an ideal opportunity to tap into the CTV capabilities of Disney+ Hotstar. 

The strategy helped the brand reach affluent males, who are passionate about cricket and have the purchasing power to buy the Club Mahindra membership. 

The brand ran its 20-second video creatives as mid-rolls during ad breaks and key match moments on Disney+ Hotstar.

Brand Speak

Impact