PGI – Men of Platinum connects with its core audience with K L Rahul this cricketing season on Disney+ Hotstar
Men of Platinum, by the Platinum Guild International, collaborated with Disney+ Hotstar to create a 6-part miniseries, The League of Platinum Men. Hosted by Archana Vijayan, the show featured candid conversations with KL Rahul, offering a glimpse into his life. Peppered with on and off-field candid chats, the show brought to life values like courage in a never-seen-before narrative, deepening the association with the brand’s core value. Celebration of men responsible for making cricket great, the efforts facilitated the brand in striking an emotional chord with cricket fans who have grown up watching their favourite cricketers play.
Video campaign
featured work
CLIENT SPEAK
Sumit Singh
CMO Info Edge
The objective was to launch a key message in a relatable manner where communication and media planning would enable instead reach and recall. That’s where we partnered with Disney+ Hotstar, who only helped us identify the tops shows watched in some of our key markets, but also helped build a stronger connect with the audiences of these shows by leveraging content-based integrations. The campaign has been a success in getting the message registered and talked about and has driven desired growth. These content vignettes have helped in elevating our brand consideration across markets.
Sweta Aggarwall
Chief Marketing Officer at SBI
Being India’s largest banking service provider, we needed to ensure service continuity for millions of our customers during the pandemic. Hotstar Brand Lab helped us drive our marketing message with its end-to-end content solution. With a remotely produced and shot video with Divyanka Tripathi, who is also a house-hold name just like SBI, we were able to spread awareness amongst our TG about the services offered by the SBI Yono app.
Aastha Bhasin
Associate Director at Quaker, PepsiCo
Our objective with this web-series was to help young people understand how easily they can opt to increase the nutrition quotient of their favourite dishes by adding Quaker Oats. We chose to partner with Hotstar as they have a first-rate understanding of the kind of content the consumers demand making them one of the best creators of branded content. Majority of Quaker’s consumers are digital natives and Hotstar helped us engage them effectively.
Sumit Mathur
Director Marketing (CMO) at Kellogg South Asia
Kellogg’s matched it’s core benefit of ‘nourishment made easy’ and contextualised it’s #breakfastsebhadkar campaign to current times. An agile campaign done in partnership with Hotstar; TV celebrities video shot their own real life testimonials and sent out an important message on nourishment to their consumers in a very relatable way. With all videos shot at home by the TV Stars and no production house, the results with 5.3 mn reach is commendable.
Asha Sekhar
Chief Digital Officer at Coca-Cola
Across the globe Coca-Cola creates moments of bringing together the fans and celebrating their favorite sport. Hotstar played a key role in making Coke a part of the ritual of cheering [during the IPL] by the fans of their favorite moments.
Your brand story deserves to be heard.
Narrate it with Disney+ Hotstar.
Narrate it with Disney+ Hotstar.
