Disney+ Hotstar onboards leading brands for the 13th edition of Dream11 Indian Premier League 2020
The country is ready for the 2020’s biggest sporting event that’s just around the corner – the Dream11 Indian Premier League (IPL). Disney+ Hotstar has onboarded Dream11 as the co-presenting sponsor, Boost as the co-powered by sponsor, along with 11 associate sponsors including Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and Association of Mutual Funds in India (AMFI).
The tournament coincides with the festive season and has seen significant interest from brands across various categories to leverage the scale, reach and high visibility proposition that Dream11 IPL will deliver during this time. Considering the rise of digital content consumption in the past few months, Dream11 IPL on Disney+ Hotstar will enjoy fans’ undivided attention. These viewers are a key segment for brands looking to engage with an urban audience that is affluent and educated.
Speaking about the possibilities for advertisers around the year’s biggest sporting event, Nitin Bawankule, President, Ad Sales, Star & Disney India, said, “Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field and return to normalcy. We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success.”
Here’s a roundup of stories from leading publications featuring Dream11 IPL on Disney+ Hotstar:
All live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).
To learn more about the advertising options on Dream11 IPL, click here.
