Festival of Cricket 2023: Place your brand at the heart of the celebration
The Festival of Cricket 2023 will be a celebration like never before! It will begin with Asia Cup 2023 at the end of August, and the excitement will run through well into December with the ICC Men’s Cricket World Cup 2023, keeping fans at the edge of their seats with unparalleled cricket experiences. Brands can make the most of this attention with Disney+ Hotstar as the platform live-streams the matches for half a billion smartphone users for free.
Turn audiences into shoppers
Indians love to indulge in pre-festive shopping for their loved ones. Between 2019 and 2022, there has been a 130% increase in the number of transactions related to festive spends. OTT platforms like Disney+ Hotstar are crucial for brand discovery and conversions. About 1 in 2 frequent online shoppers learn about new deals/promotions from ads on online video apps or streaming services.
The Festival of Cricket 2023 will allow brands to influence leisurely and big-ticket purchases for festivals like Ganesh Chaturthi, Dussehra, Diwali, Pujo, Christmas and New Year. 63% of cricket fans on Disney+ Hotstar are interested in online shopping and fashion, 52% in business and finance, and 44% in travel. Brands can tap into these interests to craft memorable and ROI-driven campaigns.
Advertising through the Festival of Cricket 2023 is a must for brands as presence across Asia Cup 2023 and ICC Men’s Cricket World Cup 2023 can drive 30 to 40% higher campaign reach than on the World Cup alone. It’s a free hit brands must leverage to turn audiences into shoppers.
Make ads work for your brand
During the Festival of Cricket 2023, brands can tap into over 75+ sharp targeting options to reach their target audiences at scale. It’s a chance for brands to craft captivating advertising experiences and achieve campaign objectives with unique, customisable ad solutions on Disney+ Hotstar like never before.
Billboards: The first ad a user sees when they open the Disney+ Hotstar app, perfect for high-impact, high-visibility campaigns.
Spotlight Frames: The display ad a user sees after the first scroll down the app, driving engagement and incremental reach for brands.
Midrolls: The 10 to 30-second-long video ads to amplify brand creatives. On CTV, Midrolls enable reach maximisation among highly premium audiences.
Prerolls: The 5 to 10-second-long video ads that play right before the live stream starts, enabling 100% reach and visibility for brands.
Feed Cards: A banner or a carousel ad played out in portrait mode, helping brands reach highly engaged social feed users.
Branded Moments: A banner or a carousel ad played out during key live match moments, helping brands leverage associative value on the social feed.
Scorecard Ad: Brand’s logo gets displayed on the scorecard tab in portrait mode, helping brands reach users who are following scores on the tab.
Brand Tab: A dedicated tab for the brand in portrait mode, which the user can open to see the complete creative and the CTA.
Contact us to get started on our Festival of Cricket 2023 strategy today.
