Disney+ Hotstar Festive Sentiment Survey 2024:
Indians Gear Up for Festive Spending Surge, 47% Increase Predicted with Avg. Budget of ₹25K.
Key Findings:
- Increased Spending Capacity: Improved spending capacity will drive higher expenditures this festive season
- Millennial vs. Gen Z Spending: Millennials are expected to spend more compared to Gen Z.
- Women Shoppers: Women shoppers will increase their budget by 70% compared to last year and shop across more than two categories
- Top Categories: Festive shopping baskets will comprise clothing, mobiles, food, and beauty products
- Upgrading Technology: Consumers are looking to upgrade to 5G-enabled mobile phones and smart TVs this festive season
- Preference for Online Shopping: 59% of consumers prefer to shop online
- Influence of Online Video Ads: Online video ads will be the top information source, with 58% of consumers discovering brands and services through these platforms
- Digital Payment Preferences: 67% preference for digital payment options, with UPI leading the way
Festival season in India is a time of unmatched celebration, from the grandeur of Ganesh Chaturthi to the sparkle of Diwali. During this three-month window, consumer spending surges, and online shopping spikes, creating the perfect opportunity for brands to connect with eager audiences ready to make purchases and explore new offerings.
On Disney+ Hotstar, the celebrations are getting even bigger. Through their festive campaign, #HarGharMeinJashn, the platform is set to capture India’s undivided attention by hosting major sporting events like the English Premier League, ICC Women’s T20 World Cup 2024, Women’s Big Bash League, and Pro Kabaddi League, alongside an exciting lineup of entertainment shows across English, Hindi, Tamil, Telugu, and Malayalam. This diverse content will ensure complete viewer engagement, offering brands an ideal opportunity to connect with their target audience. The combination of sports passion and entertainment excitement is expected to attract viewers on a large scale, empowering advertisers to maximize their reach during this festive period. With #HarGharMeinJashn, Disney+ Hotstar becomes more than just a platform; it becomes a part of every home’s festive experience. This year, the festivities are even more personal, as the platform seamlessly brings together sports, entertainment, and brand messaging into the heart of every household. Disney+ Hotstar’s comprehensive Festival Sentiment Tracker Survey 2024 has uncovered invaluable insights that can unlock new opportunities for advertisers, helping them break through the clutter and achieve high visibility.
Choosing Disney+ Hotstar for festive strategies places brands at the center of India’s celebrations, ensuring they resonate with an audience already in the mood to celebrate. By associating with Disney+ Hotstar, brands can make this festive season a grand success, as the platform continues to be the preferred choice for festive advertising, bringing joy and engagement to every home.
