Disney+ Hotstar Festive Sentiment Survey 2024:
Indians gear up for festive spending surge, 47% increase predicted with avg. budget of ₹25K.
Key Findings:
- Increased Spending Capacity: Improved spending capacity will drive higher expenditures this festive season
- Millennial vs. Gen Z Spending: Millennials are expected to spend more compared to Gen Z.
- Women Shoppers: Women shoppers will increase their budget by 70% compared to last year and shop across more than two categories
- Top Categories: Festive shopping baskets will comprise clothing, mobiles, food, and beauty products
- Upgrading Technology: Consumers are looking to upgrade to 5G-enabled mobile phones and smart TVs this festive season
- Preference for Online Shopping: 59% of consumers prefer to shop online
- Influence of Online Video Ads: Online video ads will be the top information source, with 58% of consumers discovering brands and services through these platforms
- Digital Payment Preferences: 67% preference for digital payment options, with UPI leading the way
Festival season in India is a time of unmatched celebration, from the grandeur of Ganesh Chaturthi to the sparkle of Diwali. This auspicious period sees consumers eager to make purchases and indulge in the festive spirit. Over the years, a consistent trend has emerged: spending peaks during this three-month festive window, and there is an increase in online shoppers. This presents the perfect opportunity for brands to engage with audiences who are most likely to make purchases and embrace new offerings during this time.
Interestingly, on Disney+ Hotstar, the celebrations are getting bigger. This festive season, capture India’s undivided attention as the platform hosts major sporting events like the English Premier League, ICC Women’s T20 World Cup, Women’s Big Bash League, and Pro Kabaddi League, alongside its entertainment content. This diverse lineup will ensure complete viewer engagement, offering brands an ideal opportunity to connect with their target audience. The passion for sports and the excitement for entertainment will attract viewers on a large scale. Our goal is to empower advertisers to maximize the potential of these properties and make the most of this festive period.
Disney+ Hotstar has conducted a comprehensive Festival Sentiment Tracker Survey, uncovering invaluable insights that can unlock new opportunities for advertisers. These insights will guide brands in breaking through the clutter and achieving high visibility for their messaging. Disney+ Hotstar is proud to be the preferred platform for festive advertising, setting new benchmarks for effective audience engagement. The platform seamlessly connects brands with an audience in the mood to celebrate, making the festive season even bigger!
