For FableStreet, Disney+ Hotstar ‘Fits Like Nothing Else’
FableStreet, a western wear clothing brand, strives to offer Indian women clothes that fit them perfectly. In addition to providing the perfect fit, FableStreet also encourages women to embrace their bodies and break away from traditional stereotypes. The brand believes that every woman is unique and beautiful in her own way, and should feel confident and comfortable in her skin. FableStreet promotes body positivity and inclusivity, with a range of sizes and styles to suit all body types. It’s a part of their core proposition of ‘the best fit for Indian women’.
When the brand began with a new campaign, ‘Fits Like Nothing Else’, it wanted to amplify it among young, female, digital-first, highly-engaged audiences. FableStreet leveraged Disney+ Hotstar to amplify the campaign at scale, reaching its target audiences effectively. Through its messaging and campaign, the brand is inspiring women to embrace their individuality, challenge societal norms and celebrate their bodies.
The Strategy & Execution
Featuring Sonakshi Sinha, Huma Qureshi and Srinidhi Shetty, FableStreet’s ‘Fits Like Nothing Else’ was aimed at building awareness around western wear clothing designed for the needs of Indian women.
Disney+ Hotstar tapped into its geo-targeting capabilities to run mid-roll ads on the platform’s top entertainment shows to help the brand achieve its goal.
To further maximise visibility, Disney+ Hotstar identified top entertainment properties within the brand’s preferred target audience. The 15-second video creatives were shown to affluent females, encouraging them to check out the brand’s collection.
The fact that a large number of potential customers of FableStreet enjoy watching the content on Disney+ Hotstar and the scale at which the platform runs campaigns helped the brand amplify the ‘Fits Like Nothing Else’ campaign effectively.
Client Speak
Impact
Disney+ Hotstar’s NCCS targeting enabled FableStreet to reach premium, digital-first female audiences at scale.
