Hotstar Marketing Platform launches Above & Beyond: Lessons in Marketing Leadership with CXOs from leading brands

In a marketing universe that’s transformed completely over the past year, voices of leadership are important. Not only do they provide wisdom for the industry, especially for its future leaders, but also shine a light on solutions for the challenges of our times. With this in mind, the Hotstar Marketing platform brings to you ‘Above and Beyond: Lessons in Marketing Leadership’, a series of in-depth video conversations, with CXOs from leading brands in India. 

The multi-episode series will give the marketing community an insight into the rise of  OTT as a critical component of their marketing strategy. Leaders across industries such as BFSI, fintech, auto, consumer durables, FMCG, e-commerce, retail, and gaming will also share their marketing mantras and their success stories. 

Today, OTT has become an important channel for marketers owing to its  capabilities such as custom targeting, in depth- measurement and a highly engaged affluent audience base. The stickiness of content, brand safety and ROI are other factors attracting brands to choose OTT as a preferred advertising medium. The series will give the marketing community a chance to gain perspective on the role of innovative OTT strategies for maximum brand impact and how businesses are leveraging the Hotstar Marketing Platform to deliver results for themselves. 

The series will begin with Ravi Santhanam, CMO, HDFC Bank. He will share his views on what HDFC Bank looks for when choosing an advertising partner, and how he was able to leverage the Hotstar Marketing Platform with its scale and innovative marketing solutions is a preferred choice for them to engage with their audience base.

The series has been produced by Hotstar Brand Lab and will be released on The Economic Times – Brand Equity. 

You can catch all the episodes here.