How Bingo! Mad Angles became the perfect binge-watch snack with Hotstar Specials Taaza Khabar

Bingo! Mad Angles is just the perfect snack for binge-watch sessions. Available in brick-and-mortar shops and online stores, it’s a favourite among young OTT viewers. Bingo! Mad Angles’ ‘Achaari Masti’ is a best-seller. The brand wanted to tap into this affinity and extend it to other variants it offers. 

To effectively reach target audiences aged between 18 and 24 years and residing in metros, the brand associated with Disney+ Hotstar for Hotstar Specials’ Taaza Khabar as the show’s snacking partner.

Execution & Strategy

Featuring well-known comedian and influencer, Bhuvan Bam, Hotstar Specials’ Taaza Khabar brings together fantasy, drama and thrill. The show’s various interesting characters became the foundation of a fitting association for Bingo! Mad Angles, resulting in a co-branded vignette. 

The vignette connected the personalities of the show’s characters with the flavourful profiles of Bingo! Mad Angles variants. The strategy helped the brand enhance resonance among the target audiences with entertainment.

Bhuvan Bam’s association with Bingo! Comedy Adda Season 1 and 2 helped add value to the storytelling of the vignette and up its entertainment quotient. 

Disney+ Hotstar ran the vignette as 15-second mid-rolls during ad breaks to build relatability and increase high-impact visibility for the brand. 

Brand Speak

Impact

The campaign saw significant uplifts in key brand metrics amongst Bingo! Mad Angle’s target audience of young, high-engaged audiences 18 to 24-year-olds residing in key metro cities in the country.