Lighting up the room: Jaquar Lights help Koffee With Karan Season 7 glow on Disney+ Hotstar

Even before Koffee With Karan Season 7 went on the floor, everyone knew it would have a lavish set. With two cosy couches and dozens of elegant lights, it was to exist at the intersection of luxurious comfort and glamour. 

The set needed lighting that would do justice to the show’s scale, aura and history. It’s when Jaguar Lights came into the picture — literally. 

A legacy brand known for sanitaryware, Jaquar has been bullish with its efforts to establish Jaquar Lights as the go-to destination for premium lighting products. 

In the initial phase, the brand took a humorous route to solidify the segue into the category. It dealt with the confusion head-on, leading affluent consumers to become well-versed with the new range of premium product offerings.

To further the endeavours, Jaquar Lights came on board Koffee With Karan Season 7 as the Official Lightning Partner. It was the next step in Jaquar’s journey to build top-of-the-mind brand recall, consideration, favourability and purchase intent amongst premium, affluent, digital-first urban audiences at scale. 

Koffee With Karan’s host, fandom and set made it a perfect fit.

The Strategy And Execution

Jaquar Lights’ association with Koffee With Karan Season 7 was one of the most visible parts of the show. Before beginning the Rapid Fire Round, a Koffee With Karan signature segment, Karan would switch on the Jaquar Lights for effect. 

The in-show integration was very smooth, where Karan would slip into the conversation that he should switch up the lights. In the process, he would demonstrate the features of their smart lights. 

The audiences were targeted with Jaquar Light’s 30-second video creatives via mid-roll ads during the breaks to maximise visibility and ensure brand recall. 

Client Speak

Impact

The impactful association with Koffee With Karan Season 7 yielded higher-than-average results across key brand metrics for Jaquar Lights. 

Being a high-impact property on Disney+ Hotstar, the show led to a significantly higher uplift in aided awareness and purchase intent for the brand.