At the heart of home decor ads lies the art of captivating households with a compelling narrative and visually striking elements that stir emotions and dreams. Livspace, one of India’s most trusted home interiors brand, launched a campaign with the celebrity power couple, cricketer Virat Kohli and actress Anushka Sharma, skillfully weaving together value and sentiment, creating a resonant story for homeowners. The ad showcased luxurious home decor picks, showcasing the possibilities the brand can unlock with each purchase. 

The brand wanted to reach affluent and urban audiences in Tier 1 cities to drive resonance and affinity. In Disney+ Hotstar’s CTV offerings on ICC Men’s Cricket World Cup 2023, Livspace found the perfect fit. The targeting allowed the brand to strategically reach the target audiences and maximise impact. 

Execution & Strategy

Livspace’s deep understanding of the everyday challenges and needs of Indian households was evident in the ad. The brand successfully portrayed its products and services as a fitting solution to address these challenges with style, demonstrating its premium, luxurious, and quality range of home decor. Featuring Virat Kohli and Anushka Sharma, a real-life couple, the ad drove home the message effectively, creating a relatable and authentic connection with the audience.

Disney+ Hotstar strategically ran the ad as pre-roll ads in select cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Pune, facilitating the brand to reach its target audiences. CTV ads allowed the brand to reach passionate and highly engaged cricket fans with a high propensity to shop for luxurious home decor.

Since the ad featured Virat Kohli, a key player in the ICC Men’s Cricket World Cup 2023, the tournament proved a perfect opportunity for Livspace to build relatability. 

Brand Speak

Impact

CTV ads drove significant uplifts across key metrics for Livspace, proving an excellent medium for the brand to showcase its luxurious home decor offerings.