McCain maximises visibility for Holi campaign with Disney+ Hotstar

Festivals are an excellent time for families and friends to come together and make celebrations memorable. With its extensive range of easy-to-make ready-in-3-minute products, McCain has made meal prep easier for these celebrations. The hassle-free products save the host hours of meal prep and effort, giving them more time to enjoy with the guests during celebrations.

On Holi this year, the brand launched a campaign, ‘McCain Done Toh Holi Fun’ to reiterate this. With the festive campaign, McCain leveraged Disney+ Hotstar to reach female audiences, especially mothers above 25 years.

The Strategy & Execution

McCain wanted to build brand awareness for its products with the topical campaign. To maximise visibility, Disney+ Hotstar identified top-viewed GEC shows, Hotstar Specials and Multiplexes popular amongst women viewers and showed them the 30-second ad.

The ad included montages of friends and families playing Holi and the snacks they love having amidst the festivities. Disney+ Hotstar played the ads as mid-rolls during ad breaks around Holi, driving excellent and relevant brand recall for the brand.