Presenting a handbook for effective brand building on Disney+ Hotstar, backed by insights from Kantar, Neurons, Integral Ad Science, Mediasmart and Disney+ Hotstar.
OVERVIEW
The media industry has experienced a significant transformation, driven by the emergence of Over-the-Top (OTT) content platforms. This shift has given viewers unprecedented access to high-quality, global content. For marketers, adapting to this evolving landscape is crucial, as digital advertising commands a substantial share of ad spend.
Disney+ Hotstar, a leader in content creation, offers a diverse range of acclaimed shows and blockbuster films. This playbook is a comprehensive resource that equips marketers with insights and strategies to excel on India’s leading OTT platform. Disney+ Hotstar & ad formats and targeting options empower brands to communicate effectively with their consumers, making streaming an integral part of marketing strategies for success.
WHAT TO EXPECT
This handbook is your essential resource for effective brand building on Disney+ Hotstar, featuring insights from industry leaders. It provides actionable strategies, creative best practices, and contextual advertising tips for advertisers aiming to maximise their impact in the OTT era for impactful brand building.
