Rajmandir Hypermarket leverages geo-targeting at scale to reach Delhi shoppers with Disney+ Hotstar

Rajmandir Hypermarket successfully runs 32 food and grocery stores in Delhi. The collection in these stores is so extensive it meets all the household needs of a buyer. Exclusive discounts at these stores make shopping easy on the pocket, adding to their popularity amongst shoppers in Delhi.

The brand wanted to further strengthen awareness and consideration for its stores and product discounts among consumers in the Delhi region. In Disney+ Hotstar, the brand found the ad innovation it needed to drive its campaign for awareness and consideration at scale.

Execution and Strategy

Rajmandir Hypermarket associated with Disney+ Hotstar to advertise on the most viewed entertainment shows in the Delhi market. It helped the brand drive its way into everyday conversations about groceries and shopping, influencing the choices of friends, families and neighbours.

Leveraging Disney+ Hotstar’s geo-targeting, the brand ran its video creatives of 15 seconds as pre-rolls and mid-rolls during the ad breaks of these popular shows.