Spinny accelerates awareness & purchase intent with Disney+ Hotstar’s CTV capabilities

Persuading automobile buyers to consider your platform for buying a used car requires diligent efforts over a period of time. It helps if a brand has a known, relevant and trustworthy face advocating for it and the right partner to deliver the message to target audiences at scale. 

Spinny had it all. Its brand ambassador Sachin Tendulkar strengthened the ‘Go Far, To Come Together’ campaign. Disney+ Hotstar gave it the perfect ConnectedTV support to flourish during the Asia Cup 2022.

The Strategy & Execution

Spinny leveraged Disney+ Hotstar’s CTV offerings to reach premium, affluent and digital-first audiences at scale. With a campaign celebrating India’s love for festivities and cricket with multiple video creatives, the brand drove awareness and led the viewers to download and engage with its app.

Disney+ Hotstar amplified the ‘Go Far, To Come Together’ campaign with CTV’s custom-targeting capabilities to maximise visibility and build recall. Viewers between the ages of 24 to 35 years were targeted via Spinny’s 20-second video creatives as mid-rolls during ad breaks during the Asia Cup 2022.

Client Speak

Impact

Disney+ Hotstar’s custom-targeting allowed the Spinny campaign to yield significant uplifts in awareness and purchase intent.