Spinny Spins Success: CTV Campaign on Disney+ Hotstar Delivers Brand Favorability Uplift

Forget boundaries! Spinny, the leading used car platform in India, smashed a marketing six out of the park during the cricketing season with an innovative campaign on Disney+ Hotstar’s Connected TV (CTV) offering. They capitalized on the craze surrounding the Asia Cup 2023 and ICC Men’s Cricket World Cup 2023 to reach a massive and engaged audience.

Revving up its brand awareness, Spinny launched its masterfully crafted campaign- “It’s never just a car, go far,” which promised to not only grab eyeballs but also weave itself into the very fabric of the cricket-watching experience. The ads tugged at the heartstrings, showcasing the emotional connection Indians have with their cars. These relatable stories resonated with viewers and helped establish Spinny’s brand identity. Spinny’s strategic campaign rode firmly on the back of the immense reach and highly engaged audience that Disney+ Hotstar’s Connected TV platform offers.

Execution & Strategy

Spinny knew that cricket viewership is high among affluent, urban audiences – their ideal customer base. By partnering with Disney+ Hotstar, they were able to target these viewers effectively. Maintaining a consistent presence throughout both tournaments ensured Spinny stayed top-of-mind with cricket fans.

Spinny’s creative team utilized a strategic mix of mid-roll ads and CTV billboards to amplify their reach. This approach maximized their reach, with Spinny’s message reaching a whopping 52% of the total CTV audience watching the tournaments.

By prioritizing CTV advertising, Spinny saw significant improvements in key brand metrics. They achieved a remarkable 3X increase in social media chatter around the brand, indicating that the campaign effectively sparked conversation. Even more impressive, Spinny’s campaign achieved an outstanding 88% growth in positive sentiment – a clear sign that viewers responded well to their message.

Spinny’s success story highlights the power of CTV advertising, particularly when paired with a creative and insightful campaign. By understanding their target audience and leveraging Disney+ Hotstar, Spinny was able to not only reach a massive audience but also build brand love and positive sentiment.

Brand Speak

Impact

Spinny’s innovative CTV campaign on Disney+ Hotstar during the cricketing season proved to be a game-changer, driving significant brand favorability uplift and positively impacting key brand metrics. By strategically aligning their campaign with highly viewed cricket tournaments and leveraging the vast reach of Disney+ Hotstar’s Connected TV platform, Spinny not only reached a massive and engaged audience but also deepened their connection with viewers.