Blogs Consumer Insights Success Stories 20 April 2023 Rajmandir Hypermarket leverages geo-targeting at scale to reach Delhi shoppers with Disney+ Hotstar Rajmandir Hypermarket successfully runs 32 food and grocery stores in Delhi. The...
Blogs Consumer Insights Success Stories 18 April 2023 Nippon Paint drives up consideration in South Market with Bigg Boss Tamil Painting a house is a big part of a home makeover. It’s...
Blogs Consumer Insights Success Stories 18 April 2023 Max Life Insurance takes the CTV route to launch Term Plan for Homemakers While crafting the communication around a newly launched term plan insurance, a...
Blogs Consumer Insights Success Stories 13 April 2023 Rivaah by Tanishq collaborates with Disney+ Hotstar to co-create and host – The Great Indian Bride, an Indian weddings spectacle! The women of today’s India are confident, strong and independent. They know...
Blogs Consumer Insights Success Stories 11 April 2023 For FableStreet, Disney+ Hotstar ‘Fits Like Nothing Else’ FableStreet, a western wear clothing brand, strives to offer Indian women clothes...
Consumer Insights 1 October 2021 How associating with Disney+ Hotstar delivers stronger awareness for FMCG brands In an offline FMCG business, consumers’ purchase paths are quite simple –...
Success Stories 24 September 2021 Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
Success Stories 29 July 2021 Colgate Palmolive leveraged uninterrupted storytelling through Disney+ Hotstar’s long form ads achieving an exponential 1.8X uplift in online ad awareness With close to an 18% share in the FMCG pie [1], dental...
Success Stories 15 July 2021 Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign Historically, Indians have shied away from buying life insurance. Compared to the...
Blogs 15 June 2021 7 steps to plan a successful OTT campaign Since last year, OTT streaming services have experienced a sudden, but unsurprising...