Blogs 15 June 2021 7 steps to plan a successful OTT campaign Since last year, OTT streaming services have experienced a sudden, but unsurprising...
Blogs 8 June 2021 7 reasons why OTT is a necessary pillar in a brand’s marketing strategy As users gravitate to OTT for their entertainment, marketers have recognised OTT’s...
Blogs 30 October 2020 For e-commerce fashion brands, OTT investments are a stitch in time, today India’s fashion market is estimated to be at $70 billion and e-commerce...
Blogs 23 October 2020 How brands can ride on consumer sentiment and celebrate the festive season The new reality has put a hold on social events like festival...
Blogs 16 October 2020 Cracking the celebrity fandom code to achieve brand objectives Celebrities and the fandom around them form a key component of popular...
Blogs 17 September 2020 Disney+ Hotstar onboards leading brands for the 13th edition of Dream11 Indian Premier League 2020 The country is ready for the 2020’s biggest sporting event that’s just...
Blogs 11 September 2020 Your brand’s guide to winning Dream11 IPL 2020 with Disney+ Hotstar This September, India will be ready for the 2020 edition of the...
Blogs 19 August 2020 6 ways to amplify brand awareness using OTT platforms Brand awareness is a crucial aspect of the consumer’s consciousness. It not...