Painting a house is a big part of a home makeover. It’s...
While crafting the communication around a newly launched term plan insurance, a...
The women of today’s India are confident, strong and independent. They know...
FableStreet, a western wear clothing brand, strives to offer Indian women clothes...
In an offline FMCG business, consumers’ purchase paths are quite simple –...
24 September 2021
Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar
The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
With close to an 18% share in the FMCG pie [1], dental...
15 July 2021
Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign
Historically, Indians have shied away from buying life insurance. Compared to the...
15 June 2021
7 steps to plan a successful OTT campaign
Since last year, OTT streaming services have experienced a sudden, but unsurprising...
As users gravitate to OTT for their entertainment, marketers have recognised OTT’s...