India’s fashion market is estimated to be at $70 billion and e-commerce...
The new reality has put a hold on social events like festival...
16 October 2020
Cracking the celebrity fandom code to achieve brand objectives
Celebrities and the fandom around them form a key component of popular...
17 September 2020
Disney+ Hotstar onboards leading brands for the 13th edition of Dream11 Indian Premier League 2020
The country is ready for the 2020’s biggest sporting event that’s just...
11 September 2020
Your brand’s guide to winning Dream11 IPL 2020 with Disney+ Hotstar
This September, India will be ready for the 2020 edition of the...
19 August 2020
6 ways to amplify brand awareness using OTT platforms
Brand awareness is a crucial aspect of the consumer’s consciousness. It not...