All the 10 episodes in the series are available on The Economic...
To celebrate the cricket and festive fervour in the country while meaningfully...
With the widespread adoption of the internet and OTT media, consumers have...
In an offline FMCG business, consumers’ purchase paths are quite simple –...
The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
With close to an 18% share in the FMCG pie [1], dental...
Historically, Indians have shied away from buying life insurance. Compared to the...
Since last year, OTT streaming services have experienced a sudden, but unsurprising...
As users gravitate to OTT for their entertainment, marketers have recognised OTT’s...
