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Above and Beyond: Spotify’s journey to become the go to platform for everything audio with Disney+ Hotstar
Success Stories
1 November 2021

Above and Beyond: Spotify’s journey to become the go to platform for everything audio with Disney+ Hotstar

Spotify’s vision is to make sure the app is the go-to destination...
Hotstar Marketing Platform
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How associating with Disney+ Hotstar delivers stronger awareness for FMCG brands
Consumer Insights
1 October 2021

How associating with Disney+ Hotstar delivers stronger awareness for FMCG brands

In an offline FMCG business, consumers’ purchase paths are quite simple –...
Hotstar Marketing Platform
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159
Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar
Success Stories
24 September 2021

Palmolive Hand Sanitizers achieved a 50% higher uplift in consideration through the influencer-led campaign on Disney+ Hotstar

The last one-and-a-half years have witnessed an evolution in people’s hygiene habits....
Hotstar Marketing Platform
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153
Above & Beyond: How Gameskraft garnered 50% brand recall and maintained steady acquisition costs through their Disney+ Hotstar association
Success Stories
23 September 2021

Above & Beyond: How Gameskraft garnered 50% brand recall and maintained steady acquisition costs through their Disney+ Hotstar association

Gameskraft, one of India’s leading gaming companies, launched in 2017. It had...
Hotstar Marketing Platform
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156
Colgate Palmolive leveraged uninterrupted storytelling through Disney+ Hotstar’s long form ads achieving an exponential 1.8X uplift in online ad awareness
Success Stories
29 July 2021

Colgate Palmolive leveraged uninterrupted storytelling through Disney+ Hotstar’s long form ads achieving an exponential 1.8X uplift in online ad awareness

With close to an 18% share in the FMCG pie [1], dental...
Hotstar Marketing Platform
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169
Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign
Success Stories
15 July 2021

Disney+ Hotstar’s long-form ad format enabled uninterrupted storytelling for SBI Life’s Father’s Day campaign

Historically, Indians have shied away from buying life insurance. Compared to the...
Hotstar Marketing Platform
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Above & Beyond: Lessons in Marketing Leadership with iD Fresh Foods shows how the brand tapped into Disney+ Hotstar’s high audience engagement rate to achieve significantly greater ROI
Success Stories
16 June 2021

Above & Beyond: Lessons in Marketing Leadership with iD Fresh Foods shows how the brand tapped into Disney+ Hotstar’s high audience engagement rate to achieve significantly greater ROI

iD Fresh Foods’ has a simple, generous vision: to bring home-style traditional,...
Hotstar Marketing Platform
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164
7 steps to plan a successful OTT campaign
Blogs
15 June 2021

7 steps to plan a successful OTT campaign

Since last year, OTT streaming services have experienced a sudden, but unsurprising...
Hotstar Marketing Platform
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159
7 reasons why OTT is a necessary pillar in a brand’s marketing strategy
Blogs
8 June 2021

7 reasons why OTT is a necessary pillar in a brand’s marketing strategy

As users gravitate to OTT for their entertainment, marketers have recognised OTT’s...
Hotstar Marketing Platform
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157
Above & Beyond: Lessons in Marketing Leadership highlights how Max Fashion built sustained momentum for their campaigns through a long term association with Disney+ Hotstar
Success Stories
2 June 2021

Above & Beyond: Lessons in Marketing Leadership highlights how Max Fashion built sustained momentum for their campaigns through a long term association with Disney+ Hotstar

Max Fashion, a part of the Landmark Group, is an apparel brand...
Hotstar Marketing Platform
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