The Winning Hand: Helping PokerDangal drive great results
In recent years, the gaming industry in India, and across the world, has grown manifold. Amid the myriad options when it comes to games, the online poker culture is one that is among the fastest-growing. Studies show that close to 3 million Indians play poker online, and it is safe to say that the game has met with an enthusiastic response in the country. 1
One of the fastest-growing and most dynamic poker platforms – PokerDangal – has quickly grown to become one of the leading players in the segment. Launched in 2017 with an idea to redefine online poker in India, it has taken great strides to meet the growing demand for this increasingly popular game. On course with its vision, the brand tied up with Disney+ Hotstar to further its growth objective on the online streaming platform.
Betting big
PokerDangal already found favour among users by offering them attractive variants of the game. Going forward, the platform wanted to open up newer acquisition channels with a clear focus on more sign-ups and installs.
Picking the right partner
To meet its objective, PokerDangal found the right partner in Disney+ Hotstar. To capture the attention of an engaged audience, the gaming platform adopted a two-pronged approach. It spread the brand message to a large audience base and followed it up with a retargeting campaign that was optimised for sign-ups and installs.
To raise brand awareness, PokerDangal chose to align its campaign with a high-reach solution like sports. The awareness campaign was closely followed by a retargeting campaign and an interest-based campaign targeted at gamers.
Crippling the Deck
Besides installs and sign-ups, transacting users were a critical success metric for PokerDangal. Thanks to the campaign with Disney+ Hotstar, not only did the online poker platform meet its objective of driving installs but it also observed a high transaction percentage from the installs.
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