Tracking the ever-growing brand interest in the Indian women’s cricket team

Indian women’s cricket team is thundering past its competitors to make its way into the hearts of a billion Indians. Each player comes with a unique story of hardships and personal triumphs. They have experienced the world in a way their male counterparts could never — something brands are quick to understand and leverage to craft narratives that can stand out from the clutter.

The team has now qualified for the playoffs for ICC Women’s World Cup 2023, significantly boosting brand interest in the tournament. With many more in line, Disney+ Hotstar has already onboarded a diverse range of sponsors to support the world cup: Tata AIA Life Insurance, Accenture, Boost, Bumble, Jindal Steel and Power, IDBI Bank, AMFI, Performax and Hero Vida.

While the scope and scale of sponsorships are impressive, what’s even better is the innovation in these partnerships. Brands are elevating their narrative with women cricketers and their stories across categories, from finance to dating. 

Jindal Steel and Power found the tournament a perfect opportunity to pivot from more traditional marketing to exploring the benefits of digital. Like the women cricketers, it’s a turn for the brand, bringing in newer opportunities. The brand is tapping in to make the most of the growth curve together.

A women-centric dating app, Bumble, is strategically crafting communication to make the most of the world cup’s growing female following. It’s giving the brand an excellent chance to find and nurture faces for its future campaigns. 

For Boost, Accenture and Performax, the tournament has become about appealing to today’s modern woman. IDBI Bank, Tata AIA and AMFI are also leveraging the growing popularity of female cricketers to reach their target audiences with relevant, awareness-led communication.

By supporting Indian women’s cricket in India, brands would benefit in 3 crucial ways: 

• First movers advantage with phenomenal growth potential.
• Highly relevant and well-resonating female-first narratives.
• Making the most of an ever-increasing female viewership.

More and more brands are joining the list of eager sponsors. Join them in shaping the future of women’s cricket in India. Get in touch with us today to know more.