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Consumer Insights

OnePlus taps into Disney+ Hotstar’s CTV targeting during T20 WC & festive season to prompt high purchase intent
Blogs Consumer Insights Success Stories
13 March 2023

OnePlus taps into Disney+ Hotstar’s CTV targeting during T20 WC & festive season to prompt high purchase intent

Indians love to upgrade their phones during the festive season. They have...
Hotstar Marketing Platform
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Sensodyne achieves high awareness & purchase intent with CTV campaign on Disney+ Hotstar
Blogs Consumer Insights Success Stories
27 February 2023

Sensodyne achieves high awareness & purchase intent with CTV campaign on Disney+ Hotstar

Passionate viewers of cricket love to consume snacks while watching a match,...
Hotstar Marketing Platform
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191
Tracking the ever-growing brand interest in the Indian women’s cricket team
Blogs Consumer Insights
23 February 2023

Tracking the ever-growing brand interest in the Indian women’s cricket team

Indian women’s cricket team is thundering past its competitors to make its...
Hotstar Marketing Platform
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186
Indian women’s cricket team fields unprecedented advertiser interest, scores big brand deals
Blogs Consumer Insights
21 February 2023

Indian women’s cricket team fields unprecedented advertiser interest, scores big brand deals

Women’s cricket in India is all the rage this year. The recent...
Hotstar Marketing Platform
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178
ICICI Prudential Mutual Fund consistently leverages live cricket on Disney+ Hotstar to drive high visibility at scale
Blogs Consumer Insights Success Stories
3 February 2023

ICICI Prudential Mutual Fund consistently leverages live cricket on Disney+ Hotstar to drive high visibility at scale

Driving brand preference and purchase intent at scale can be a task...
Hotstar Marketing Platform
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201
Kohler hits a century with Disney+ Hotstar’s ConnectedTV offering during the ICC Men’s T20 World Cup
Blogs Consumer Insights Success Stories
25 January 2023

Kohler hits a century with Disney+ Hotstar’s ConnectedTV offering during the ICC Men’s T20 World Cup

ConnectedTV (CTV) advertising is shaping the adtech world significantly by making it...
Hotstar Marketing Platform
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181
Flipkart leverages Disney+ Hotstar’s scale and reach to go big with Big Billion Days
Blogs Consumer Insights Success Stories
12 January 2023

Flipkart leverages Disney+ Hotstar’s scale and reach to go big with Big Billion Days

After three years of letting Disney+ Hotstar drive desirable ROIs through exciting...
Hotstar Marketing Platform
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188
Visa taps into Koffee With Karan to reach premium audiences
Blogs Consumer Insights Success Stories
29 December 2022

Visa taps into Koffee With Karan to reach premium audiences

Consumers today are getting increasingly comfortable with adopting new ways to go...
Hotstar Marketing Platform
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204
Wrapping up 2022: 3 trends that changed how the industry looks at OTT marketing
Blogs Consumer Insights
26 December 2022

Wrapping up 2022: 3 trends that changed how the industry looks at OTT marketing

End of another year! OTT marketing continues to soar, taking possibilities on...
Hotstar Marketing Platform
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186
Lighting up the room: Jaquar Lights help Koffee With Karan Season 7 glow on Disney+ Hotstar
Blogs Consumer Insights Success Stories
23 December 2022

Lighting up the room: Jaquar Lights help Koffee With Karan Season 7 glow on Disney+ Hotstar

Even before Koffee With Karan Season 7 went on the floor, everyone...
Hotstar Marketing Platform
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