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Cricket Playbook

How FMCG brands can garner massive impact with VIVO IPL 2021
Cricket Playbook
31 March 2021

How FMCG brands can garner massive impact with VIVO IPL 2021

With 2020 being the kind of extraordinary, unprecedented year it was, India’s...
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EdTech hops on to the live cricket bandwagon
Cricket Playbook
25 March 2021

EdTech hops on to the live cricket bandwagon

Culturally, India has placed great value on education. Success in education is...
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Live Cricket on Disney+ Hotstar helps increase brand awareness for durables brands
Cricket Playbook
17 March 2021

Live Cricket on Disney+ Hotstar helps increase brand awareness for durables brands

As the Indian economy – and with it, consumption – expands, so...
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Cricket Playbook: How to measure the success of your campaigns on live sports
Cricket Playbook
8 March 2021

Cricket Playbook: How to measure the success of your campaigns on live sports

There are few draws on OTT greater than live sports, and more...
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Disney+ Hotstar’s innovative ad campaign formats for IPL 2021
Cricket Playbook
24 February 2021

Disney+ Hotstar’s innovative ad campaign formats for IPL 2021

With the excitement that international cricket is bringing to 2021, Indian cricket...
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Planning and optimising an effective creative campaign for  IPL 2021
Cricket Playbook
19 February 2021

Planning and optimising an effective creative campaign for IPL 2021

Each year, the IPL is an amalgamation of excitement, celebrations and splendour...
Hotstar Marketing Platform
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What’s exciting advertisers about Disney+ Hotstar’s branded content solutions on live sports
Cricket Playbook
11 February 2021

What’s exciting advertisers about Disney+ Hotstar’s branded content solutions on live sports

Live sports are an advertiser’s dream and always have been, for the...
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Cricket Playbook: Brand building with the Hotstar Marketing Platform
Cricket Playbook
10 February 2021

Cricket Playbook: Brand building with the Hotstar Marketing Platform

Here’s an interesting fact: ‘IPL online’ was one of the top global...
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