With 2020 being the kind of extraordinary, unprecedented year it was, India’s...
25 March 2021
EdTech hops on to the live cricket bandwagon
Culturally, India has placed great value on education. Success in education is...
As the Indian economy – and with it, consumption – expands, so...
There are few draws on OTT greater than live sports, and more...
24 February 2021
Disney+ Hotstar’s innovative ad campaign formats for IPL 2021
With the excitement that international cricket is bringing to 2021, Indian cricket...
19 February 2021
Planning and optimising an effective creative campaign for IPL 2021
Each year, the IPL is an amalgamation of excitement, celebrations and splendour...
11 February 2021
What’s exciting advertisers about Disney+ Hotstar’s branded content solutions on live sports
Live sports are an advertiser’s dream and always have been, for the...
10 February 2021
Cricket Playbook: Brand building with the Hotstar Marketing Platform
Here’s an interesting fact: ‘IPL online’ was one of the top global...