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Blogs

2020’s most trending blogs on Hotstar Discover
Blogs
15 January 2021

2020’s most trending blogs on Hotstar Discover

Disney+ Hotstar Discover is an advertiser’s one-stop-shop for all the latest trends,...
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181
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Blogs
4 December 2020

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment

Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side...
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178
For e-commerce fashion brands, OTT investments are a stitch in time, today
Blogs
30 October 2020

For e-commerce fashion brands, OTT investments are a stitch in time, today

India’s fashion market is estimated to be at $70 billion and e-commerce...
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174
How brands can ride on consumer sentiment and celebrate the festive season
Blogs
23 October 2020

How brands can ride on consumer sentiment and celebrate the festive season

The new reality has put a hold on social events like festival...
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161
Cracking the celebrity fandom code to achieve brand objectives
Blogs
16 October 2020

Cracking the celebrity fandom code to achieve brand objectives

Celebrities and the fandom around them form a key component of popular...
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162
Disney+ Hotstar onboards leading brands for the 13th edition of Dream11 Indian Premier League 2020
Blogs
17 September 2020

Disney+ Hotstar onboards leading brands for the 13th edition of Dream11 Indian Premier League 2020

The country is ready for the 2020’s biggest sporting event that’s just...
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Your brand’s guide to winning Dream11 IPL 2020 with Disney+ Hotstar
Blogs
11 September 2020

Your brand’s guide to winning Dream11 IPL 2020 with Disney+ Hotstar

This September, India will be ready for the 2020 edition of the...
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152
6 ways to amplify brand awareness using OTT platforms
Blogs
19 August 2020

6 ways to amplify brand awareness using OTT platforms

Brand awareness is a crucial aspect of the consumer’s consciousness. It not...
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241
Why OTT platforms offer better campaign impact measurement
Blogs
20 July 2020

Why OTT platforms offer better campaign impact measurement

For advertisers, OTT platforms offer scale, reach and the ability to accurately...
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172
Influencer marketing on Disney+ Hotstar: Where reach meets maximum impact
Blogs
18 June 2020

Influencer marketing on Disney+ Hotstar: Where reach meets maximum impact

The Indian influencer marketing industry has grown to $8 billion and there’s...
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