Each year, the IPL is an amalgamation of excitement, celebrations and splendour...
Live sports are an advertiser’s dream and always have been, for the...
Here’s an interesting fact: ‘IPL online’ was one of the top global...
Disney+ Hotstar, India’s leading premium streaming platform, announced the key sponsors for...
2020 was a busy year for Disney+ Hotstar. This simply means that...
While content is the key to success, the creative strategy is even...
Having looked at advertising formats and successful campaigns in the previous blogs,...
New marketing realities demand new tools, as we read in the introductory...
OTT is an ever-evolving giant. Advertisers and marketers have to be on...
2020 saw a global breadth of change that was staggering. Virtually no...
