End of another year! OTT marketing continues to soar, taking possibilities on...
23 December 2022
Lighting up the room: Jaquar Lights help Koffee With Karan Season 7 glow on Disney+ Hotstar
Even before Koffee With Karan Season 7 went on the floor, everyone...
20 December 2022
Success at first sight: Koffee With Karan Season 7 helps Lenskart get ‘seen’ by fans
Over two decades, Koffee With Karan has been supplying tonnes of glamour...
6 December 2022
Koffee With Karan Season 7 brews high brand awareness and favourability for MyGlamm’s #GlamUpLikeAStar campaign
Glow-up stories are inherently inspirational. They pull people into the narrative and...
7 November 2022
Mamaearth drives double-digit purchase intent with CTV integration on Disney+ Hotstar
The pandemic has propelled families to come together to watch television each...
19 October 2022
Brand campaigns on Disney+ Hotstar that won festive season 2021
Every year, brands across categories put their best minds in a room...
The convenience of OTT is a crowd puller and with the CTV...
As India gears up for the festive season, brands must follow suit....
30 August 2022
Asian Paints leveraged Dance+ Season 6 to launch Royale Glitz ahead of the festive season of 2021
India loves its festivals! It’s a country of festivals. From homes to...
23 August 2022
Brands gear up for an exciting quarter as Asia Cup kicks off the festive-cricket season on a high note
The last two quarters of the year are always big for brands...