OTT advertising is a powerful pillar within online advertising context in current times
Off trail on course 2020
iD Fresh Foods’ has a simple, generous vision: to bring home-style traditional, chemical and preservative-free, fresh food in a packaged...
Since last year, OTT streaming services have experienced a sudden, but unsurprising surge. In its Media and Outlook Report 2020,...
As users gravitate to OTT for their entertainment, marketers have recognised OTT’s potential in effectively reaching out to their target...
Max Fashion, a part of the Landmark Group, is an apparel brand with a clear mission: to democratise fashion. The...
Be it the expansion of its flagship steel business or new ventures in cement, paints, infrastructure and energy, JSW was...
In 2020, Games24x7 was looking for the right partner to fulfil its vision of becoming the platform of choice for...
Personal wellbeing and health are no longer attributed just to fitness or diet but also to beauty and healthcare products,...
With 2020 being the kind of extraordinary, unprecedented year it was, India’s FMCG sector has pinned its hopes on 2021...
CarDekho, India’s leading auto-tech portal, stands for personal mobility, a need that is now greater than ever. The brand could...
Culturally, India has placed great value on education. Success in education is considered not just the key to a secure...
In 2020, Acko General Insurance was in a fix. The young and ambitious brand was looking to disrupt the car...
As the Indian economy – and with it, consumption – expands, so does the consumer durables industry. The Indian appliance...
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