OTT advertising is a powerful pillar within online advertising context in current times
Off trail on course 2020
For most Indian households, financial decisions are looked upon as a man’s domain. Women, on the other hand, are perceived...
Men of Platinum, by the Platinum Guild International, celebrates men of character, who akin to platinum exhibit rare qualities, like...
2021’s festive season was a buoyant and celebratory one for consumers, after last year’s more sombre festive months. In 2021,...
All the 10 episodes in the series are available on The Economic Times – Brand Equity. Catch all the episodes...
To celebrate the cricket and festive fervour in the country while meaningfully engaging with their consumers, BRU, in collaboration with...
With the widespread adoption of the internet and OTT media, consumers have moved beyond traditional television in their entertainment consumption....
Spotify’s vision is to make sure the app is the go-to destination for everything audio, whether it’s music or podcasts....
In an offline FMCG business, consumers’ purchase paths are quite simple – they walk into kirana stores, compare different products,...
The last one-and-a-half years have witnessed an evolution in people’s hygiene habits. The resultant surge in demand for personal hygiene...
Gameskraft, one of India’s leading gaming companies, launched in 2017. It had a clear goal: to reach out to all...
With close to an 18% share in the FMCG pie [1], dental care assumes an important position in the Indian...
Historically, Indians have shied away from buying life insurance. Compared to the world average of 3.35% life insurance penetration in...
Your brand story deserves to be heard.
Narrate it with Disney+ Hotstar.
Narrate it with Disney+ Hotstar.
