OTT advertising is a powerful pillar within online advertising context in current times
Off trail on course 2020
India loves its festivals! It’s a country of festivals. From homes to the public sphere, the festive fervour hits everyone,...
The last two quarters of the year are always big for brands and consumers. Brands formulate engagement, build recall and...
Hope and resilience kept people afloat through the pandemic. The understanding shared by family members grew, tying people together with...
To see a couple happily in love can make someone on the edge of a decision take the plunge and...
For most Indian households, financial decisions are looked upon as a man’s domain. Women, on the other hand, are perceived...
Men of Platinum, by the Platinum Guild International, celebrates men of character, who akin to platinum exhibit rare qualities, like...
2021’s festive season was a buoyant and celebratory one for consumers, after last year’s more sombre festive months. In 2021,...
All the 10 episodes in the series are available on The Economic Times – Brand Equity. Catch all the episodes...
To celebrate the cricket and festive fervour in the country while meaningfully engaging with their consumers, BRU, in collaboration with...
With the widespread adoption of the internet and OTT media, consumers have moved beyond traditional television in their entertainment consumption....
Spotify’s vision is to make sure the app is the go-to destination for everything audio, whether it’s music or podcasts....
In an offline FMCG business, consumers’ purchase paths are quite simple – they walk into kirana stores, compare different products,...
Your brand story deserves to be heard.
Narrate it with Disney+ Hotstar.
Narrate it with Disney+ Hotstar.
