Blogs 19 August 2020 6 ways to amplify brand awareness using OTT platforms Brand awareness is a crucial aspect of the consumer’s consciousness. It not...
Success Stories 13 August 2020 Here’s how Subway leveraged its #GetDesified campaign for massive reach on OTT Restaurant franchise brand Subway – known internationally for its submarine sandwiches and...
Consumer Insights 11 August 2020 The digital gear shifts of this age for automobile brands The automobile industry is not immune to the sweeping, lasting changes unleashed...
Success Stories 5 August 2020 How Melorra ‘upped’ its Valentine’s Day advertising strategy with OTT When it comes to the fashion jewellery market, India stands at an...
Success Stories 28 July 2020 How sharp messaging helped Healthmug build a ‘healthy’ amount of brand awareness An up-and-coming start-up in the e-commerce space, Healthmug is one of the...
Success Stories 22 July 2020 Here’s how Domino’s Pizza leveraged ‘Contactless Delivery’ to boost purchase intent The ongoing COVID-19 pandemic, besides being one of the worst health crises...
Blogs 20 July 2020 Why OTT platforms offer better campaign impact measurement For advertisers, OTT platforms offer scale, reach and the ability to accurately...
Success Stories 17 July 2020 How Bewakoof innovated on OTT for a long-lasting audience impact For almost a decade, lifestyle brand Bewakoof has been ringing right with...
Success Stories 14 July 2020 How precise targeting steered Indiabulls Dhani towards desired business impact Whether faced with a financial emergency or expenses that might seem unaffordable,...
Success Stories 6 July 2020 Asian Paints collaborated with Disney+ Hotstar’s ‘Home Dancer’ Paint category leader Asian Paints joined hands with premium online streaming platform...