Off trail on course 2020
Himalaya’s Clear Winning Strategy: General Entertainment Content-Focused Campaign on Disney+ Hotstar
Himalaya made a strategic move by associating with Disney+ Hotstar to position its Neem Face Wash as the go-to solution...
Cricket is worshipped in India and the nation’s unwavering support for the Indian Cricket Team reaches its peak during major...
Catch Salt & Spices, a brand under the DS Group, launched a campaign to refresh their brand positioning—-Kyunki Khana Sirf...
Naukri.com, India’s leading job portal, took a creative leap to engage office-going youth. In collaboration with Disney+ Hotstar, they co-created...
Airtel was at the cusp of launching their new product – Airtel Xstream Fiber and the brand aimed to capture...
Himalaya has taken a significant step forward by leveraging the Connected TV (CTV) offering on Disney+ Hotstar to build awareness...
Campus Shoes successfully leveraged the power of OTT marketing, with Disney+ Hotstar serving as the perfect platform to promote their...
In a smart move to enhance brand visibility, Kohler tapped into the digital-first audience on Disney+ Hotstar by leveraging the...
In a cluttered smartphone market where competition is fierce, brands are continuously seeking innovative strategies to break through and capture...
Kuhl Fans maximized the excitement of the ICC Men’s Cricket T20 World Cup 2024 on Disney+ Hotstar, leveraging the massive...
Hotstar Specials Heart Beat Season 2 Hotstar Specials Heart Beat: Rhythm of Life is a compelling drama that showcases the...
Gunaah Season 2 A heartwrenching drama that introduces the audience to Shiva, an idealistic army man with a buoyant spirit....
Making an exciting move in capturing audience attention, vivo collaborated with Disney+ Hotstar to co-develop and host an innovative reality...
The cricket fever in India was palpable when the Indian Cricket Team lifted the cup and became the champions of...
In a strategic move to capture the attention of a premium, digital-first audience, Club Mahindra leveraged the ICC Women’s Asia...
In a move that perfectly blends the fervor of cricket with cutting-edge advertising, Housing.com capitalized on the remarkable viewership of...
As the festive season begins with infusing joy and enthusiasm across India, brands are looking to stand out in a...
Savlon Swasth India Mission aimed to transform hand hygiene from a mere practice to a habit. Instead of just highlighting...
Cricket fever in India underscores the nation’s deep passion for the sport, with viewership soaring during major tournaments. This was...
Kurlon, a renowned mattress brand with a legacy of 60 glorious years, aimed to connect with a younger generation while...
Regular visibility is crucial for brands to remain relevant, and the most effective way to achieve this is by exploring...
In the ever-evolving digital landscape, staying relevant and engaging with your target audience requires innovative strategies and strategic associations. Mohey,...
Delving into the heart of Bollywood glamour and candid conversations, Koffee with Karan stands tall as a beloved fixture on...
After the roaring success of 3D breakout billboards for mobile, Disney+ Hotstar has given advertisers, yet another unique, non-intrusive way...
Grabbing the attention of millions of cricket fans, ACKO launched its new Health Insurance product with CTV ads during the...
In the age of fleeting social media ads and five-second attention spans, Urban Company dared to be different. Their recent...
In the nail-biting cricket showdowns of the ICC Men’s Cricket World Cup 2023, Housing.com, a leading online property platform in...
Forget boundaries! Spinny, the leading used car platform in India, smashed a marketing six out of the park during the...
As India’s largest tyre manufacturer, MRF Tyres have a lot riding on them. It’s a brand automobile owners across the...
It’s a universal truth that personal finances can be unpredictable, and the need for a loan can emerge unexpectedly. Paisabazaar...
As the representative body for the Mutual Funds industry, AMFI, the Association of Mutual Funds in India, is dedicated to...
Festivals in India are incomplete without shopping. May it be for self-indulgence or to express affection toward families, friends and...
In the comfort of our homes, as we tuned in to the unmistakable sounds of the bat striking the ball...
OnePlus enjoys a boast-worthy portfolio of high-tech mobiles with excellent camera capabilities. To drive awareness, favourability, top-of-mind recall, consideration and...
At the heart of home decor ads lies the art of captivating households with a compelling narrative and visually striking...
Dabur is a well-established and widely recognised household name in India. Though the brand has a legacy spanning decades, it...
Children are at the heart of family vacations. Aligning dates with school holidays, parents meticulously plan itineraries to ensure their...
Disney+ Hotstar is home to cricket fans across demographics. The buzz on the platform is non-stop on days when a...
The Festival of Cricket 2023 will be a celebration like never before! It will begin with Asia Cup 2023 at...
Maruti Suzuki is a trusted household name for automobile purchases in India. It’s a legacy brand that people love and...
Bingo! Mad Angles is just the perfect snack for binge-watch sessions. Available in brick-and-mortar shops and online stores, it’s a...
Indians celebrate cricket with the same passion and intensity as the biggest festivals in the country. Asia Cup 2023 and...
After successfully driving double-digit purchase intent with CTV integration on Disney+ Hotstar, Mamaearth tapped into the potential of Hotstar Specials...
Raising awareness for insurance plans requires a good mix of emotional connect, product details and ad delivery. For Policybazaar, the...
Club Mahindra builds excitement for family holiday plans with Cricket & CTV combo on Disney+ Hotstar
For over a quarter of a century, Club Mahindra has been elevating the holiday plans of Indian families. The brand...
Brands dealing with services that require home visits must focus heavily on building trust among their target consumers. They need...
The smartphone market in India is saturated and highly competitive. Brands are constantly upgrading their products and technology — and...
Home seekers go through rigorous research before making a purchase. They need conversations and reassurances and an empathetic ear where...
Bumble is a women-first dating and social networking app that supports the independence and aspirations of women and stands in...
Festivals are an excellent time for families and friends to come together and make celebrations memorable. With its extensive range...
Rajmandir Hypermarket successfully runs 32 food and grocery stores in Delhi. The collection in these stores is so extensive it...
Painting a house is a big part of a home makeover. It’s one of the easiest ways to bring dream...
While crafting the communication around a newly launched term plan insurance, a brand must tug at the consumers’ heartstrings while...
The women of today’s India are confident, strong and independent. They know what they want and are willing to go...
FableStreet, a western wear clothing brand, strives to offer Indian women clothes that fit them perfectly. In addition to providing...
Buying or renting a property can be a tedious affair. 99acres.com has been simplifying it for buyers across the spectrum...
Finding the right job can be difficult. Having a trusted partner by one’s side can go a long way in...
Persuading automobile buyers to consider your platform for buying a used car requires diligent efforts over a period of time....
Disney+ Hotstar aims to take the scope and potential of OTT advertising to unparalleled heights. Pioneering innovations, partnerships and technology,...
Indians love to upgrade their phones during the festive season. They have set aside the money to do so and...
Passionate viewers of cricket love to consume snacks while watching a match, especially when it’s a community or familial experience...
Indian women’s cricket team is thundering past its competitors to make its way into the hearts of a billion Indians....
Women’s cricket in India is all the rage this year. The recent Under-19 T20 World Cup victory opened the doors...
Marketing ShOTTs – a platform for CMOs and industry thought-leaders to gather and share insights, tips, and trends from the...
Marketing ShOTTs – a platform for CMOs and industry thought-leaders to gather and share insights, tips, and trends from the...
Marketing ShOTTs – a platform for CMOs and industry thought-leaders to gather and share insights, tips, and trends from the...
Marketing ShOTTs – a platform for CMOs and industry thought-leaders to gather and share insights, tips, and trends from the...
Marketing ShOTTs – a platform for CMOs and industry thought-leaders to gather and share insights, tips, and trends from the...
Driving brand preference and purchase intent at scale can be a task for BFSI brands. Backed with excellent brand advocacy,...
Kohler hits a century with Disney+ Hotstar’s ConnectedTV offering during the ICC Men’s T20 World Cup
ConnectedTV (CTV) advertising is shaping the adtech world significantly by making it easier for brands to reach families at scale....
After three years of letting Disney+ Hotstar drive desirable ROIs through exciting campaigns, Flipkart returned to the OTT platform for...
Consumers today are getting increasingly comfortable with adopting new ways to go cashless. Visa is spearheading the change by nurturing...
End of another year! OTT marketing continues to soar, taking possibilities on digital to higher levels. May it be busting...
Even before Koffee With Karan Season 7 went on the floor, everyone knew it would have a lavish set. With...
Over two decades, Koffee With Karan has been supplying tonnes of glamour and gossip to its fans. The show is...
Glow-up stories are inherently inspirational. They pull people into the narrative and leave them with the desire to follow suit....
The pandemic has propelled families to come together to watch television each night. It has led to a phenomenal rise...
Every year, brands across categories put their best minds in a room to create festive campaigns that would entertain consumers...
The convenience of OTT is a crowd puller and with the CTV capabilities of Disney+ Hotstar, it’s the ultimate entertainment...
As India gears up for the festive season, brands must follow suit. They must understand the pulse of the consumers...
India loves its festivals! It’s a country of festivals. From homes to the public sphere, the festive fervour hits everyone,...
The last two quarters of the year are always big for brands and consumers. Brands formulate engagement, build recall and...
Hope and resilience kept people afloat through the pandemic. The understanding shared by family members grew, tying people together with...
To see a couple happily in love can make someone on the edge of a decision take the plunge and...
For most Indian households, financial decisions are looked upon as a man’s domain. Women, on the other hand, are perceived...
Men of Platinum, by the Platinum Guild International, celebrates men of character, who akin to platinum exhibit rare qualities, like...
2021’s festive season was a buoyant and celebratory one for consumers, after last year’s more sombre festive months. In 2021,...
All the 10 episodes in the series are available on The Economic Times – Brand Equity. Catch all the episodes...
To celebrate the cricket and festive fervour in the country while meaningfully engaging with their consumers, BRU, in collaboration with...
With the widespread adoption of the internet and OTT media, consumers have moved beyond traditional television in their entertainment consumption....
Spotify’s vision is to make sure the app is the go-to destination for everything audio, whether it’s music or podcasts....
In an offline FMCG business, consumers’ purchase paths are quite simple – they walk into kirana stores, compare different products,...
The last one-and-a-half years have witnessed an evolution in people’s hygiene habits. The resultant surge in demand for personal hygiene...
Gameskraft, one of India’s leading gaming companies, launched in 2017. It had a clear goal: to reach out to all...
With close to an 18% share in the FMCG pie [1], dental care assumes an important position in the Indian...
Historically, Indians have shied away from buying life insurance. Compared to the world average of 3.35% life insurance penetration in...
iD Fresh Foods’ has a simple, generous vision: to bring home-style traditional, chemical and preservative-free, fresh food in a packaged...
Since last year, OTT streaming services have experienced a sudden, but unsurprising surge. In its Media and Outlook Report 2020,...
As users gravitate to OTT for their entertainment, marketers have recognised OTT’s potential in effectively reaching out to their target...
Max Fashion, a part of the Landmark Group, is an apparel brand with a clear mission: to democratise fashion. The...
Be it the expansion of its flagship steel business or new ventures in cement, paints, infrastructure and energy, JSW was...
In 2020, Games24x7 was looking for the right partner to fulfil its vision of becoming the platform of choice for...
Personal wellbeing and health are no longer attributed just to fitness or diet but also to beauty and healthcare products,...
With 2020 being the kind of extraordinary, unprecedented year it was, India’s FMCG sector has pinned its hopes on 2021...
CarDekho, India’s leading auto-tech portal, stands for personal mobility, a need that is now greater than ever. The brand could...
Culturally, India has placed great value on education. Success in education is considered not just the key to a secure...
In 2020, Acko General Insurance was in a fix. The young and ambitious brand was looking to disrupt the car...
As the Indian economy – and with it, consumption – expands, so does the consumer durables industry. The Indian appliance...
There are few draws on OTT greater than live sports, and more so when cricket season is in full swing....
“Disney+ Hotstar’s unique marketing solutions for us helped us break the clutter and stand out,” says Shashank Srivastava, Executive Director,...
With the excitement that international cricket is bringing to 2021, Indian cricket fans have a lot to look forward to....
Each year, the IPL is an amalgamation of excitement, celebrations and splendour that gets fans together to cheer for their...
Live sports are an advertiser’s dream and always have been, for the highly engaged audiences tuning in from all over...
Here’s an interesting fact: ‘IPL online’ was one of the top global search trends in 2020. The IPL 2020 was...
Disney+ Hotstar, India’s leading premium streaming platform, announced the key sponsors for the ongoing Paytm India vs England series –...
2020 was a busy year for Disney+ Hotstar. This simply means that there’s a lot for marketers to look forward...
While content is the key to success, the creative strategy is even more effective when it is contextual. It makes...
Having looked at advertising formats and successful campaigns in the previous blogs, it’s time to look at Chapter 4 of...
New marketing realities demand new tools, as we read in the introductory blog in the 2020 Flashback by Hotstar Marketing...
OTT is an ever-evolving giant. Advertisers and marketers have to be on the ball to make the most of the...
2020 saw a global breadth of change that was staggering. Virtually no aspect of life was left untouched. For marketers,...
In a marketing universe that’s transformed completely over the past year, voices of leadership are important. Not only do they...
”Disney+ Hotstar’s tailor-made solutions across the marketing funnel make it impossible to ignore”, says HDFC Bank CMO Ravi Santhanam in...
When Steve Jobs introduced the iPhone to the world in 2007, he famously said, “Today, Apple is going to reinvent...
Disney+ Hotstar Discover is an advertiser’s one-stop-shop for all the latest trends, data, insights, tips, and case studies to significantly...
Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable,...
In just the last decade, content consumption patterns have seen a never-before evolution across the globe, led by technological advancements....
India’s fashion market is estimated to be at $70 billion and e-commerce has evolved into a key channel for it,...
The new reality has put a hold on social events like festival celebrations. To compensate, though, people have tried their...
Celebrities and the fandom around them form a key component of popular culture. Not only do fans want to know...
In the current times, people are confined to their homes for the most part. This unprecedented scenario is leading people...
Online grocery shopping is steadily finding an increased number of takers in the country. Currently, the online grocery space is...
The country is ready for the 2020’s biggest sporting event that’s just around the corner – the Dream11 Indian Premier...
This September, India will be ready for the 2020 edition of the Dream11 Indian Premier League (IPL) on Disney+ Hotstar...
Amid the growing impetus on a healthy lifestyle, it is eating right that almost always sits atop the checklist. The...
The coronavirus pandemic has adversely affected the global fashion industry. In India, too, every aspect of the fashion industry has...
The COVID-19 pandemic has turned human lives upside down, almost overnight. Small actions – travelling, meeting loved ones, and shopping...
Brand awareness is a crucial aspect of the consumer’s consciousness. It not only establishes the brand’s value in the mind...
Restaurant franchise brand Subway – known internationally for its submarine sandwiches and salads – currently operates over 660 restaurants in...
The automobile industry is not immune to the sweeping, lasting changes unleashed by COVID-19 on all businesses. The ‘new normal’...
When it comes to the fashion jewellery market, India stands at an impressive no. 3 globally in terms of consumption....
An up-and-coming start-up in the e-commerce space, Healthmug is one of the Indian biggest marketplaces for homoeopathic and Ayurvedic products....
The ongoing COVID-19 pandemic, besides being one of the worst health crises faced by the world, is gradually changing the...
For advertisers, OTT platforms offer scale, reach and the ability to accurately measure whether campaigns are contributing to marketing goals....
For almost a decade, lifestyle brand Bewakoof has been ringing right with the youth. Comprising a collection of quirky and...
Whether faced with a financial emergency or expenses that might seem unaffordable, a personal loan is an excellent tool at...
Paint category leader Asian Paints joined hands with premium online streaming platform Disney+ Hotstar’s dance reality show Home Dancer for...
As a recreational activity, gaming has mass appeal regardless of age, gender and demographic. With better connectivity and a rising...
In recent years, the gaming industry in India, and across the world, has grown manifold. Amid the myriad options when...
The impending decision to buy insurance can be a daunting one for most. The common consumer finds it difficult to...
The Indian influencer marketing industry has grown to $8 billion and there’s more where that came from. In 2020, brands...
Audiences, today, are demanding great content options. This is representative of the times we are in and more importantly, the...
Fevicol created maximum impact with a short yet massive burst of awareness on their 60th anniversary in India with the...
In a hyper-connected world where viewer loyalty is fluid, attracting them to your brand via content is now a viable...
KhataBook achieved 9% growth in brand awareness and 70k app installs by building association and purchase intent with the right audience...
It is no marketing secret that finding favour among millennials can reap rich dividends for a brand. Be it clothing,...
The rising demand for OTT content has led to an increased demand for ‘Smart TVs’. Consumers can use their internet-enabled...
The coronavirus pandemic is changing the way we consume digital content. As social distancing and work from home become the...
Out of India’s urban population of 236 million, 170 million are on OTT platforms (156 million on Disney+ Hotstar). This...
The implications of the times we are in will be clear as more time goes by. For now, there are...
Driving on Indian roads can be a demanding task. Safety is critical, and it is no secret that we deal...
The way India is consuming its entertainment is rapidly changing. Nestled in the palms of 450 million Indians, smartphones are...
From becoming the favourite destination for cricket lovers on the internet to making Game of Thrones a household name, where...
CEAT has always been a pioneer when it comes to promoting safe and smart mobility. Through innovation and its drive...
Acko, a popular online general insurance brand has often emphasised the need for bike and car insurance. More often than...
Your brand story deserves to be heard.
Narrate it with Disney+ Hotstar.
Narrate it with Disney+ Hotstar.
